Mitchell & Ness signs new partnership with the National Collegiate Athletic Association (NCAA)

Mitchell & Ness signs new partnership with the National Collegiate Athletic Association (NCAA)

Mitchell & Ness continues to build its portfolio of licenses by announcing a new partnership with the National Collegiate Athletic Association (NCAA). The deal is in addition to existing license agreements with The National Basketball Association (NBA), National Football League (NFL) and MLS (Major League Soccer), which all enable the nostalgia brand to bring its […]

Puma Inspires the Love of Running in Japan

Puma Inspires the Love of Running in Japan

Puma Running wanted to inspire runners by putting joy in everyday running, so they approached Beacon/ Leo Burnett Tokyo. Other sports brands look to running technology to provide data, to track distances as well as times and even advise on form to athletes. But, for those runners who are not athletes, who simply enjoy the […]

Adidas set for marketing blitz to kick-start sales

Adidas set for marketing blitz to kick-start sales

is forecasting marketing spend will rise this year, a trend likely to increase in 2014 as the company looks to next year’s World Cup to reverse declining sales. The sportswear maker posted a 6 per cent year-on-year drop in revenue for the three months to 30 September as falling demand in key European markets such […]