Mitchell & Ness continues to build its portfolio of licenses by announcing a new partnership with the National Collegiate Athletic Association (NCAA). The deal is in addition to existing license agreements with The National Basketball Association (NBA), National Football League (NFL) and MLS (Major League Soccer), which all enable the nostalgia brand to bring its stories to differing audiences.
The partnership with the NCAA will run across two and a half years (apparel and headwear) including rights to 10 schools across Europe, Middle East and Africa including The University of North Carolina, Duke University, The University of Michigan,The University of Alabama, The University of Florida, Georgetown University, Louisiana State University, Clemson University, Pennsylvania State University and Michigan State University.
Mitchell & Ness EMEA General Manager Mike East said: “It’s great that we’re able to share the news of our license agreement with the NCAA. We’re excited to be working with them, as not only do our partnerships help us commercially but they also drive brand awareness both globally and in the UK. As a brand Mitchell & Ness is rich in history and we proactively work closely with our parties to bring our stories to life. Authenticity is key and our partnership with the NCAA, as with our other licenses, is fully aligned to our brand beliefs.”
Source: Mitchell & Ness