Automated creative quality controls helped protect performance-based SSP’s publisher performance Limelight Inc. has released the results of a deployment of its Adaptive Rules Center (ARC) with a performance-based SSP (Supply-side Platform). The SSP successfully utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack. Adaptive Rules Center is Limelight’s rule-based […]
White paper finds that ad networks are working hard to clean up the supply path and focusing on quality rather than quantity to deliver better outcomes Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks 2026 delves into how successful ad networks are shifting from aggregation to curation – doubling down on […]
Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today announced a new partnership with Index Exchange, one of the world’s largest independent supply-side platforms (SSP), to pioneer supply-side targeting, measurement and optimisation capabilities. Index Exchange is the first SSP to integrate Anonymised’s proprietary data and custom algorithms as a […]
iCo Medios, a leading digital out-of-home (DOOH) media company in Colombia, today announced a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. This alliance, officially signed in March 2025, marks a significant milestone for the Colombian advertising industry — enabling programmatic access to additional high-impact screens in key […]
VeraViews, has announced the official launch of the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP), established to transform UAE’s digital advertising ecosystem and set a new gold standard for secure, accountable, and fraud-free programmatic advertising, including high-value video formats. At its core, an Ad Exchange is a digital marketplace that connects advertisers with available […]
Insurance systems and software provider SSP have revamped their platform interface to facilitate communication with their core online audiences. The leading global supplier, which offers insurance companies technology solutions that earn them competitive advantage in the industry, commissioned award-winning user experience (UX) and digital agency DotLabel to update its existing online platform. The aim was […]
Adyoulike, one of the European leaders in native advertising technology, announced the official release of its native advertising supply side platform (SSP) in OpenRTB 2.3. This integration already comes with multiple native DSPs integrated, including Stackadapt, PulsePoint, Bidtellect, Mediasmart, Netage, Adotmob, Adiant and Powerlinks. This further enhances its programmatic native advertising service, Adyoulike Exchange. Julian […]
