Of the 6.1 million smokers in England, six in 10 want to quit but most try to quit using willpower alone (or ‘cold turkey’) despite this being the least effective method. The most successful quit attempts use a combination of effective stop smoking support methods. This year Stoptober, Public Health England (PHE) will be encouraging […]
Nicotinell, one of the UK’s favourite lozenge brand, is proud to be working alongside Public Health England to raise awareness in the category for 2017’s Stoptober event. The collaboration aims to trigger significant numbers of quit attempts by increasing motivation to quit and providing tools to make the process easier. The GSK owned brand, will […]
E-cigarette brand Nicolites has launched a month-long ‘Swaptober’ advertising campaign designed to encourage smokers to swap tobacco for e-cigs. The campaign cost just under £500,000 and will feature on more than 1,000 billboards throughout the UK as well as advertising space at London’s Euston train station and Waterloo Station. Nikhil Nathwani, managing director, said: “Our […]