As Asda begin work driving sustainability in store, they turned to long-term partner CreativeRace to help bring the concept to life for consumers in the Leeds, Middleton store as the first of the brand’s retail spaces to trial the new initiative. The agency was tasked with developing the strategy, concept and design for the supermarket’s […]
Award winning design house JHP, have been appointed by French developer Apsys to create a radical new store concept. ‘The Collection by Muse’, located in the newly opened Muse shopping centre in Metz, France, is the ultimate incubator store. Its flexible design and centralised POS system allow it to host brands on a temporary basis. Brands […]
Copa90, the global football entertainment channel, has launched the first crowd-sourced store for football fans. Shopa90 is like no other merchandise store in that it is entirely fan driven. The shop will openly and transparently ask Copa90s 10 million fans which items they would like to buy. Copa90 has already had requests for everything from stickers, […]