Jump Trading and SportsPredict.com today unveiled a new global advertising campaign to launch the Jump Trading Probability Cup, a worldwide forecasting competition that turns soccer’s biggest summer into a test of judgment, probability, and decision-making under uncertainty.
Developed with agency StrawberryFrog the campaign goes live today across digital and social channels.
The campaign is built to do one thing: find sharp minds and bring them into the competition. The creative device is a giant hand that scours the globe for talent, the perfect metaphor for the competition. It runs for 5 weeks across digital channels, with video and static images, and draws on a simple premise: in a world full of opinions, the ability to make accurate, testable predictions is a rare and valuable skill.
The Jump Trading Probability Cup, powered by SportsPredict.com, is what the campaign invites people to join. Open to anyone 16 and older worldwide, it asks players to price probabilities across the tournament and compete on the accuracy, calibration, and consistency of their calls, turning the sport’s largest stage into a proving ground for probabilistic thinking and a way to surface people who make disciplined decisions under uncertainty. The prize makes that idea tangible: the top eligible participant will help manage a $1 million sports-related portfolio with Jump Trading.
SportsPredict.com is a free, non-gambling prediction platform with a dual mission: to help people become sharper thinkers in an uncertain world, and to recognize exceptional judgment wherever it shows up, long before it appears on a résumé.
“We’re always looking for curious, analytical people who don’t get thrown off when the answer isn’t obvious,” said Simon Johansen, COO Digital Assets and Prediction Markets of Jump Trading. “That’s the spirit behind SportsPredict.com. The Jump Trading Probability Cup takes something as global and unpredictable as soccer and turns it into a real-world test of probabilistic reasoning. Along the way, we hope it helps us spot exceptional talent in the wild.”
“We’re thrilled with the new campaign,” said Shani Raviv, Co-Founder & CEO of SportsPredict.com.“We partnered with StrawberryFrog and StrawberryFrog Media to develop and launch this perfect narrative. We chose StrawberryFrog for their strategic and creative excellence, and their track record with top-tier finance brands like Visa, Truist, Afterpay, and FourLeaf.”
“Great work doesn’t ask for attention. It earns it,” says Steve Scutellaro, CEO of StrawberryFrog. “With SportsPredict.com and Jump Trading, we’ve made a campaign built to find the most talented people in the world and dare them to prove it. That’s the kind of brief you don’t turn down. Shani, Steve, Ola and Simon have been incredible collaborators with the Frogs.”
Source: StrawberryFrog
Jump Trading, SportsPredict.com and StrawberryFrog Turn Soccer’s Global Summer Into a Forecasting Showdown added by newsroom on
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