New research shows 10% uplift in purchase intent among viewers of home screen ads, and even stronger impacts when combined with ads on Samsung TV Plus Samsung Ads, the advertising arm of Samsung Electronics’ media division, has opened up advertising on the home screen of Samsung Smart TVs to non-endemic brands for the first time. […]
Download the Full Report for FREE. Untamed, the outdoor industry’s leading integrated marketing agency, has released its latest study: 2025 Hunting Industry Insights, a comprehensive look into the values, habits, and motivations of U.S. hunters. The findings? Hunters are no longer one-dimensional. They’re tech-aware but tradition-rooted. They want performance but not at the cost of […]
Half of children worried about money and their future A new study from KidsKnowBest, the global leader in understanding and reaching kids, reveals a generation grappling with financial anxiety and a pressing need for real-world financial literacy. The report identifies a crucial gap in financial education and also challenges financial brands to build meaningful connections with families, […]
Brandon, a leading healthcare marketing agency, has released new proprietary research that redefines how healthcare brands should engage aging consumers as the longevity economy accelerates. The comprehensive study, The Future of Healthy Aging: How Healthcare Brands Can Lead in the Longevity Economy, offers deep insights into the evolving needs, preferences, and expectations of today’s aging population. […]
In the face of rising inflation and economic uncertainty, Americans are still prioritizing travel, but with a newfound sense of financial caution and strategic timing. According to TravelBoom’s latest 2025 Booking Trends Study, 74.5% of U.S. respondents plan to take a vacation this summer, and an additional 17.5% are considering it—signaling strong travel demand that remains tethered […]
Social research study takes virtual “field trip” inside the minds of consumers by demonstrating four key psychological principles Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study—titled […]
New Study Shows Consumers Are Uneasy About Health & Beauty Brands Supporting Woke Causes
British Media And Advertising Is Failing To Adequately Represent Minority Groups, According To Major Study From We Are Social And Wattpad
New research from GumGum and Brand Innovators underscores the need for more education on contextual advertising
New Study Shows 49% Of Marketers Say They Are Looking To Contextual Advertising To Replace Cookies
Channel Factory Launches The Conscious Project to Address Inherent Bias in advertising and to Create a Better Video Ecosystem