Sun-Maid raisins are “breaking up” with fruitcake just in time for the 2023 holiday season, the Sun-Maid Growers of California recently announced. The decision to split with the holiday dessert many people love to hate—88% report an aversion to the often regifted delicacy—includes a desire to find a new dessert partner that showcases the versatility […]
Win expands Sun-Maid’s relationship with food-and-beverage agency after several years of award-winning 360 activations Food-and-beverage advertising and marketing agency quench has been named the lead social media agency for Sun-Maid Growers of California, agency President and CEO Michael Pavone announced today. The scope of the new work will include activations on TikTok, Facebook, and Instagram. “For […]
Sun-Maid And Quench Campaign Embraces Raisin’ Status As Shunned Halloween Treat