Wind, the leading international e-scooter sharing company, has unveiled a new superhero-themed brand identity as it enters a significant period of growth. Hot on the heels of a $50m investment round, Wind worked with award-winning London branding agency, Ragged Edge, to redefine their brand. Positioning Wind e-scooters as a secret super power, the agency created […]
Amazon Prime Video and AKQA has created an immersive theatrical and culinary experience to launch the upcoming Amazon Original series The Boys later in July. The show, based on The New York Times-bestselling comic, is an irreverent take on what happens when superheroes – who are as popular as celebrities, as influential as politicians and as revered as […]
McDonald’s is launching the return of its popular Monopoly promotion from March 21 with two commercials – one featuring a rebel cop, the other a superhero – leading a new advertising campaign about the millions of chances to win, created by Leo Burnett London. In this campaign, McDonald’s aim to tackle believability head on. With […]