In response to the Labour Party’s call for ad agencies to apply creative thinking to coronavirus messaging, creative studio Make It Red has put together a series of in-store posters designed to nudge supermarket shoppers into taking a more public-spirited approach to filling their trollies. Copywriter Simon Kirkham and art director Mark Beacock created a campaign in […]
Tesco is set to install hundreds of screens that will scan people’s faces as they queue at tills, which will determine their age and gender, to deliver tailored ads. The scheme will be delivered by Lord Alan Sugar’s company Amscreen, in a five-year deal that will roll out 450 of the “OptimEyes” system in Tesco […]
Iceland “denigrated” the Food Safety Authority of Ireland in an ad defending the amount of horsemeat found its burgers but the ad itself was not “misleading”, according to the ad watchdog. The Advertising Standards Authority upheld in part a complaint that an Iceland print ad stating that horsemeat had never been found in their products […]