Following the recent launch of the new ‘All Things Considered’ platform for Ireland’s largest supermarket chain, SuperValu, creative agency, TBWA\Dublin, has followed up with a festive spot that encourages customers to ‘Consider Christmas’. The new TV ad, a cheerful and lyrical spot, reflects the warm and familiar sentiments of the season. The 30-second TVC […]
Ireland’s largest supermarket chain, SuperValu, and creative agency, TBWA\Dublin, launch a new brand campaign, ‘All Things Considered’. The through-the-line campaign spans across TV, cinema, radio, in-store executions, as well as digital, VOD, and social media. With ‘All Things Considered’, TBWA\Dublin creates a new positioning for SuperValu; one that reflects its heritage and commitment to […]
Following a highly competitive four-way pitch process, TBWA\Dublin, The Disruption Company, has been appointed by Musgrave Group to handle Ireland’s largest retail account, SuperValu and Centra. Musgrave Group, the nation’s leading grocery retail and wholesale company, has enlisted TBWA\Dublin to handle all aspects of Supervalu and Centra’s advertising across Ireland, following a six-week pitch process. […]