Unilever, the UK’s number one deodorant manufacturer, and Tesco Media has unveiled installations of giant, interactive deodorant packs outside Tesco stores to raise awareness for Lynx Fine Fragrance and Sure Whole Body – a first of its kind for the personal care category. The oversized packs wrap around digital advertising screens outside five Tesco stores […]
Experiential out-of-home created by AMV BBDO promotes the new Whole Body Deodorant in the UK This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK. AMV BBDO, […]
AMV BBDO creates a new campaign for global launch of Rexona’s new body deodorant, urging people to free themselves from the fear of body odour (B.O.) This week, the world’s No.1 antiperspirant and deodorant brand Rexona (also known as Sure, Degree, Shield) is rolling out a bold new campaign to promote the launch of its new Whole Body Deodorant […]
Wunderman Thompson Devises Timely Print Campaign For Unilever’s Sure Brand
PB Creative has given Rexona a sporty new look that taps into the passion that the brand’s core consumers all over the world have for football. Unilever asked its global strategic partner, PB Creative, to develop a fresh brand identity for Rexona (Sure in the UK and Ireland) that would connect with fans through a […]