New Chief Commercial Officer (Global) and SVP of Business Development (Americas) appointed as platform revenues up 46%. System1 Group PLC, the Creative Effectiveness Platform, today announces two new US-based senior commercial appointments to build upon its recent client wins and revenue increases and drive the company’s next stage of US and global growth. Massachusetts-based Mike […]
Reused ads, or those using recurring elements, are scoring extremely well Repeating existing ads and reusing existing characters at Christmas is a highly effective strategy, according to new evidence from System1, who test every Christmas ad every year on their Test Your Ad platform. That tallies with existing studies into “Wear-Out” from System1, which show […]
By: Yasmine Zavahir, Vice President – Americas, System1 and Isabella Villalobos, Global Research Manager, Campaign Effectiveness, Indeed You’ve likely heard the term “melting pot” to describe diversity in America. It’s one of the most popular metaphors because the country brings together people of different backgrounds, race, religions and cultures. However, critics argue this is too […]
By Steve Olenski, SVP Engagement, System1 It’s holiday planning time, with upwards of 25% of revenues on the line for retail brands in the fourth quarter. What creative treatments will ring registers amidst the crowd of holiday creative? And what will create long-term brand impact? Marketers can skip some guesswork by tracking holiday ads that have scored […]
Aldi’s most recent Christmas spot (2020) featuring Kevin the Carrot has been crowned Britain’s Favourite Ad of 2020. The supermarket takes the title from John Lewis which was named as 2019’s number one. The annual ranking compiled by London-based System1, the global experts in advertising effectiveness, and broadcaster ITV, has revealed that, with a whopping 5.8 […]
Effectiveness Agency System1 has released its annual Christmas Ad Top 10, from the industry’s most comprehensive testing program. The company tested over 70 different campaigns over the last month to find out which brand – big or small – made the most effective Christmas ad of 2019. System1’s benchmarking tool Ad Ratings predicts long- and […]