Battling Loneliness On Black Friday – Finnish Webstore Replaced Its Products With Friends To The Lonely
Battling Loneliness On Black Friday – Finnish Webstore Replaced Its Products With Friends To The Lonely
Could This Be The Future Of Brand TV? Interactive Brand Reality Was LiveStreamed By Influencers
Could This Be The Future Of Brand TV? Interactive Brand Reality Was LiveStreamed By Influencers
What if bees had their own Airbnb? The largest insect hotel village in the world
Finnish school kids built the world’s largest insect hotel village in their local town. The hotels provide shelter for important pollination insects that are in decline around the world.
Pollinating insects are in decline, and some insect species are facing the threat of extinction. A world without bees would be a world without coffee, apples, potatoes, strawberries, carrots – and much more. That’s because up to 75% of all of our food crops depend on pollination one way or another. And it’s not just the […]
Anti-bullying innovation – new typeface forces bullies to think twice
Cyberbullying is a widely discussed global issue that hasn’t faced many tangible solutions. A new digital tool has been invented to tackle most common forms of hate speech by blurring or rewriting words that are meant to harm and humiliate others.
Over a third of bullying today takes place online, with the number rapidly increasing (UNESCO*). As online learning and virtual classrooms are becoming the new norm, cyberbullying is a big issue for the youth. The Polite Type is a font that has been taught to recognize and rewrite hate speech. In practice, the font automatically blurs […]
Creative response from a Finnish retailer to the most unexpected clothing phenomenon of spring
Comfort loving Finns took full advantage of the possibility of working half-dressed and local retail chain Prisma responded to this unexpected phenomenon by creating a special collection that combines formal upper parts with less formal bottoms into striking outfits. Ultimately the supporting campaign by TBWA\ Helsinki evolved into one kind of a phenomenon itself and helped to multiply sales of both, home and business wear, in the challenging times for retailers.
According to recent research, more than every fifth Finn has started working from home this spring due to the coronavirus outbreak. A massive change in our everyday lives has also had an unexpected, but natural impact on how we dress for work nowadays. Prisma, as one of the leading fashion retailers in Finland, saw an […]