Teads Unveils Inread Social: A Powerful Extension For Social Campaigns

Teads now enables brands to extend social campaign reach by over 100 million additional users and achieve improved media performance

Teads Unveils Inread Social: A Powerful Extension For Social Campaigns

Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers. Teads’ inRead Social is designed to be a powerful, frictionless complement to brand’s social media activations. By leveraging inRead Social as an extension to existing social campaigns, brands can now benefit […]

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]

Dayuse.com reveals its new brand campaign by Orès Group

Dayuse.com reveals its new brand campaign by Orès Group

Dayuse.com, a premier solution for daytime hotel reservations worldwide, is launching its new brand campaign, the “Dayuse Effect”. Designed, produced, and directed by communications agency Orès Group, the same agency responsible for the brand’s first TV campaign in 2016, this new appearance will focus on benefits for consumers and on the advantages of daytime hotel […]

IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]