Dayuse.com, a premier solution for daytime hotel reservations worldwide, is launching its new brand campaign, the “Dayuse Effect”. Designed, produced, and directed by communications agency Orès Group, the same agency responsible for the brand’s first TV campaign in 2016, this new appearance will focus on benefits for consumers and on the advantages of daytime hotel […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]
