The appointment marks a new era for Teads, celebrating its shift from video advertising to becoming one of the world’s largest media platforms.
Bluestripe will work with Teads to develop a high-impact content and communications strategy around the power of its platform in reaching 1.4 billion people each month. In the UK alone, Teads reaches 44.2 million people. This is achieved by uniting the world’s top publishers, including BBC, The Atlantic, Reach, Buzzfeed, The Economist, Vice and The Washington Post as well as exclusive rights to sell in-Read within the Apple News app in the UK.
The company provides brands and publishers with a full ad platform, from video to display and performance. Bluestripe will be supporting Teads’s efforts to drive the evolution of digital advertising.
Justin Taylor, MD, Teads, said: “Our unique position powering the media ecosystem enables us to offer incredible ad experiences to publishers, brands and consumers. Bluestripe has the knowledge, experience and passion to help make sure our story is told in an equally incredible way.”
Andy Oakes, MD, Bluestripe Media, said: “Teads is one of the most exciting companies in the entire sector and we’re incredibly thrilled to be part of its mission to create an advertising space we can all be proud of and that delivers stunning ad experiences and results.”
Source: Bluestripe Media