Itaú Unibanco announces it has renewed its sponsorship of the Miami Open until 2028

Itaú Unibanco announces it has renewed its sponsorship of the Miami Open until 2028

To celebrate 17 years of partnership, the brand launches the tradition of the tournament’s first serve, to be made by Rafael Padilha, a talent unearthed through the bank-supported Rede Tênis Brasil project With a solid, long-lasting partnership of 17 years, Itaú Unibanco announces the renewal of its sponsorship contract for the Miami Open that will […]

ALL ENGLAND LAWN TENNIS CLUB Launches ‘IT’S A WIMBLEDON THING’ – A Tribute To Wimbledon Fandom – In New Campaign For 2021

ALL ENGLAND LAWN TENNIS CLUB Launches ‘IT’S A WIMBLEDON THING’ –  A Tribute To Wimbledon Fandom – In New Campaign For 2021

With less than two weeks to go to the start of The Championships, the All England Lawn Tennis Club (AELTC) is putting fans at the heart of this year’s Wimbledon tournament with the launch of ‘It’s a Wimbledon Thing’, the new campaign for The Championships 2021, created by McCann London. The aim of the campaign, […]

LTA encourages tennis players to showcase their design flair with Mark Your Ball as part of #PlayYourWay

• The LTA has teamed up with emerging artist Marcus Method to bring the spirit of its latest #PlayYourWay initiative to life • URL Link: https://www.lta.org.uk/mark-your-ball-announcement

LTA encourages tennis players to showcase their design flair with Mark Your Ball as part of #PlayYourWay

The LTA is partnering with Marcus Method, a Sheffield based visual artist and designer, for the Mark Your Ball project which sees the LTA encourage new and old players to express themselves and celebrate their individualism by personalising tennis balls. As restrictions eased tennis was one of the first sports the nation could play, and […]

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

Creative Hotshop and Award-Winning independent Media Agency appointed as agencies of record by the LTA

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

After a competitive pitch process, the independent agency network, The&Partnership announces today its appointment as creative agency of record for the LTA.  Leading independent performance media agency, The Kite Factory, joins them as the LTA’s media planning and buying agency. The LTA govern and develop tennis across Britain, from grassroots participation through to the professional game. […]

LTA runs agency roster review

LTA runs agency roster review

The LTA is conducting a full roster agency review, with the process run through Creativebrief. The review includes searches for Creative and Strategic; Social and PR; and Media agencies, with the organisation open to appointing agencies for each, or one full-service agency. The agency roster review is part of the LTA’s determination to open up […]

loyalkaspar creates street art installation and vibrant TV spot for US Open

loyalkaspar creates street art installation and vibrant TV spot for US Open

Creative branding agency loyalkaspar has produced an installation of five colourful murals in New York City for ESPN’s US Open, with each mural depicting a participating athlete – Serena Williams, Roger Federer, and Naomi Osaka among them. The installation was used as the basis for a public event in the Dumbo neighbourhood of Brooklyn, resulting in an anthem […]

Wimbledon rolls out posters merging tennis greats with history’s era-defining moments: “The Story Continues”

Wimbledon rolls out posters merging tennis greats with history’s era-defining moments: “The Story Continues”

To amplify Wimbledon’s recent filmic trailer ‘The Story Continues’, McCann London has created three posters for the 2019 Championship under the title ‘Some Stories Live Forever’. The posters are packed full of craft and attention to detail – to excite existing fans and inspire a new generation through the unique Wimbledon story. Each poster features tennis […]

Space campaign shows how the Wimbledon story continues

Space campaign shows how the Wimbledon story continues

The All England Lawn Tennis Club (AELTC) has launched a new Wimbledon Arrivals out of home (OOH) campaign, developed by creative agency Space that demonstrates how the world-famous tournament respects its past whilst embracing its future. “The Story Continues” campaign runs throughout The Championships and links historic moments in the tournament with era defining events, […]

Wimbledon champ Angie Kerber teams with SAP to launch “Call the Shots” online game for fans

Wimbledon champ Angie Kerber teams with SAP to launch “Call the Shots” online game for fans

SAP has unveiled “Call the Shots,” an interactive, online game that puts fans in the shoes of Wimbledon Champion Angelique Kerber the day before a big match. Central to the experience, which has been created by Momentum Worldwide, fans can use SAP Tennis Analytics to get Kerber match-ready, by leveraging data and insights to make decisions that will help […]

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