The Salvation Army – Marketing Communication News

Edit/MediaCom Manchester collaboration wins consolidated media buying account for The Salvation Army

By newsroom on May 25, 2018 Agency, Latest, Marketing, Media

Multi-service marketing agency Edit, in collaboration with MediaCom Manchester has won the media buying account for The Salvation Army, following a three-month tender process alongside three other agencies. Edit already handles The Salvation Army’s direct mail and inserts, and in February this year the organisation invited Edit to tender for its entire consolidated media planning […]

Salvation Army Uses Political Humour To Generate Donations In Brazil

By newsroom on April 4, 2018 Advertising, Latest, Marketing, PR

A provocative new campaign for The Salvation Army of Brazil uses humour to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colourful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may […]