The Times and The Sunday Times reveal new brand campaign by Pulse Creative London

The Times and The Sunday Times reveal new brand campaign by Pulse Creative London

The Times and The Sunday Times have launched their integrated ‘Politics. Tamed.’ advertising campaign to reinforce the newspapers’ commitment to keeping readers well informed in confusing times. The full brand campaign portrays politicians as animals in the Westminster zoo, whose constant braying and territorial divisions create much noise but mean the Brexit negotiations are virtually incomprehensible […]

The Times signs up to Phrasee’s AI for optimised email subject line generation for marketing campaigns

The Times signs up to Phrasee’s AI for optimised email subject line generation for marketing campaigns

The Times and The Sunday Times, pioneers in the world of publishing, are embracing AI to power subscription revenue. The brands have signed with Phrasee for optimised email subject line generation for email marketing campaigns. This forms part of a brand-wide shift to embrace and work with new technologies. Phrasee’s AI technology generates and optimises marketing copy at scale. The […]