Very chooses creative consistency this Christmas

Very chooses creative consistency this Christmas

With the festive season fast approaching, online retailer Very is using the power of creative consistency to maximise impact via its marketing. At the heart of this strategy is bringing back its much-loved and highly effective flamingo-filled Christmas creative. The insight-driven campaign, developed in partnership with The Gate in 2023, launched the brand’s fun and flamboyant […]

VERY LAUNCHES NEW DREAM TOYS CAMPAIGN TO HELP FAMILIES KICK-START THEIR CHRISTMAS SHOPPING

VERY LAUNCHES NEW DREAM TOYS CAMPAIGN TO HELP FAMILIES KICK-START THEIR CHRISTMAS SHOPPING

Very has unveiled its new toys campaign, ‘Daydreaming’, which has been designed to inspire families to start their Christmas toy shopping early. The new campaign is being launched as research from the online retailer reveals more than three fifths of people think about Christmas in October, with many wanting to avoid missing out while spreading […]

VERY INTRODUCES ITS NEW ‘OPERATION BACK TO SCHOOL’ CAMPAIGN

VERY INTRODUCES ITS NEW ‘OPERATION BACK TO SCHOOL’ CAMPAIGN

Very has unveiled its new campaign, ‘operation back to school’, designed to make the back-to-school shopping mission a breeze for parents. The new campaign, which has been developed in collaboration with The Gate, draws on Very’s brand platform, ‘let’s make it sparkle’ and the energy of the retailer’s fluent devices, its three flamingos, to create […]

The Very Group appoints The Gate as lead creative partner

The Very Group appoints The Gate as lead creative partner

The Very Group, operator of digital retailer Very, has appointed The Gate as its lead creative partner following a competitive pitch. The Gate, which is part of MSQ, will begin working on a revitalised brand platform and creative approach, delivering key creative campaigns for the brand across the year. The Very Group was supported in […]

Digital retailer Very reveals updated logo as brand identity evolution continues 

Digital retailer Very reveals updated logo as brand identity evolution continues 

Very, the digital retailer operated by The Very Group, has unveiled an updated logo as part of the ongoing refresh of its brand identity which began last year. Created with London-based branding agency SomeOne, the retailer’s simplified logo maximises accessibility across all digital formats while retaining the iconic pink square synonymous with Very. It is […]

The Very Group chooses Grey London

The Very Group chooses Grey London

The Very Group, the UK’s largest integrated digital retailer and financial services provider, has appointed Grey London as its creative agency following a competitive pitch. The brief covers Very.co.uk, the group’s largest and fastest growing brand, and Littlewoods.com. Launching in autumn 2020, the first campaigns will cover multiple channels including digital, experiential and ATL in […]

Shop Direct is reinvented as The Very Group with a new brand identity and employee value proposition

Shop Direct is reinvented as The Very Group with a new brand identity and employee value proposition

Shop Direct has rebranded to The Very Group with a new corporate identity and employee value proposition (EVP) that reflect the next phase of the business’ ongoing transformation. The new identity, which was created by St. Luke’s working closely with The Very Group’s in-house creative team, will roll out from 13 January 2020, together with […]