Bombay Dyeing and TOI urge India to #TakeBackSleep in new campaign

Bombay Dyeing and TOI urge India to #TakeBackSleep in new campaign

Bombay Dyeing, one of India’s most trusted brand in Home Décor, along with The Times of India, India’s largest English newspaper daily, have joined hands to launch a unique cause called #TakeBackSleep.  Launched just before Diwali, the campaign highlights the importance of adequate sleep for physical health and mental agility and calls attention to the apathetic attitude that young adults […]

‘Flirt with your city’ says TOI’s new campaign for its metro supplements

‘Flirt with your city’ says TOI’s new campaign for its metro supplements

The Times of India launches an engaging brand campaign for TOI’s metro supplements (TIMS) esp. Bombay Times, Delhi Times, Gurgaon Times, Chennai Times, Bangalore Times and Calcutta Times titled ‘Flirt with your City’. The campaign aims to communicate its strengthened content and reinforce its positioning as the one-stop-destination for all news and gossip of city’s bustling social life […]