Marrakech will never stop shining The Moroccan National Tourism Office and BETC Paris remind the whole world As long as the sun rises, Marrakech will shine. For BETC Paris, as for the Moroccan people, there has never been any doubt. But while on the evening of September 8, an earthquake of a rare intensity struck […]
The versatile stage and TV actor reprises his role as the scenic destination Burgenland’s brand ambassador, providing a magnificent scenic backdrop for the colorful culinary diversity and finest wines of the touristic regions. From the expansive north to the sunny center and the historically rich south: Each of Burgenland’s three regions is unique in itself […]
Tourism brand bets big on unique benefits to stand out from nearby competition When people think of Kentucky, they should think of Lexington, because Lexington represents the best of the Bluegrass State. So says a new campaign by agency Cornett for longtime tourism partner VisitLEX that’s going big on a direct call to action for […]
“Quien lo ha vivido lo sabe” (“He who has lived it knows it”), is the title of the new Serviceplan Spain campaign for Turismo de la Comunidad Valenciana (the Valencia Tourist Board). This unusual campaign using ‘Reviews in Verse’, celebrates the unforgettable places, moments and sensations on offer in the region of Valencia and uses […]
New global tourism campaign by BETC
Morocco – Kingdom Of Light
YESMilano and We Are Social launch new international campaign dedicated to the reopening of Milan
Anticipating the urgent and pent up need to get out and travel again, new work will begin airing nationally this month for 62ABOVE’s new client the Monterey County Convention and Visitors Bureau (MCCVB). The agency won the creative assignment in February of this year, was tasked with creating and producing a campaign designed to encourage […]
Promote Iceland has today unveiled a major new multimarket campaign, which invites the world to let out their frustrations into its vast and beautiful landscapes to relieve tensions and feel renewed. ‘Looks like you need to let it out’, which aims to position Iceland as a desirable destination and make it top-of-mind as people start to […]
From 3 – 16 June, the Vienna Tourist Board is launching a new ad campaign called ‘Unrating Vienna’ across the London underground, Waterloo station and digital bus stops throughout the city. Asking the question, ‘So who decides what you like?’ the campaign focuses on the highly topical area that has a huge impact on the tourism […]
Marcus Thomas has planned and executed TourismOhio’s largest media plan since introducing its new brand, ‘Ohio. Find It Here’. The campaign aims to boost road trip tourism to various Ohio cities by creating the Midwest Living Road Rally from May 6-10. TourismOhio partnered with blog Full-Time Travel, who will visit each city, post on Instagram and […]