Marcus Thomas Plans and Executes Media Plan for TourismOhio

Marcus Thomas Plans and Executes Media Plan for TourismOhio

Marcus Thomas has planned and executed TourismOhio’s largest media plan since introducing its new brand, ‘Ohio. Find It Here’. The campaign aims to boost road trip tourism to various Ohio cities by creating the Midwest Living Road Rally from May 6-10.  TourismOhio partnered with blog Full-Time Travel, who will visit each city, post on Instagram and […]

Xbox promotes a new type of travel with ‘Visit Xbox’ – a tourism campaign for game worlds by McCann London

Xbox promotes a new type of travel with ‘Visit Xbox’ – a tourism campaign for game worlds by McCann London

Xbox and McCann London are proud to announce their latest campaign “Visit Xbox.” The campaign is built on the idea of virtual travel and a new kind of tourism, exploring the beauty of gaming beyond traditional gameplay. Celebrating Xbox One X Enhanced games which have been updated or built specifically to take advantage of the […]

Cossette unveils a web series showcasing Québec to the world

Cossette unveils a web series showcasing Québec to the world

Canadian creative agency Cosette, launched a new series on Québec: Born to Let Go. Created to promote the destination in the French, US and Ontario markets, the series follows two pairs of travellers as they discover the province. It was created by the Alliance de l’industrie touristique du Québec, the organisation in charge of promoting […]

Brand USA launches storytelling campaign to welcome travellers from around the World

Brand USA launches storytelling campaign to welcome travellers from around the World

Brand USA, the destination marketing organisation for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travellers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various points […]

Sri Lanka Tourism Promotion Bureau unveils new brand platform to entice Millennial Experience Seekers

Sri Lanka Tourism Promotion Bureau unveils new brand platform to entice Millennial Experience Seekers

The Sri Lanka Tourism Promotion Bureau (SLTPB) announced a new brand identity, under the creative platform “So Sri Lanka”. Revealed at the World Travel Market trade show in London, the new brand platform “So Sri Lanka”, created by advertising agency J. Walter Thompson Sri Lanka and Landor Singapore, is grounded on the insight that Sri […]

New online platform recommends travel hotspots, curated by social media post

New online platform recommends travel hotspots, curated by social media post

Virgin Holidays launches the Trending Travel Guide – a digital platform that updates daily to give real-time holiday recommendations. By analysing an astonishing 25 million social media interactions, the data-driven guide brings the most popular bars, restaurants and attractions to the top of its online hotlist. As the popularity of guidebooks wanes and social media […]

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