One year after launch, the destination brand series is reshaping how international travellers discover British Columbia British Columbia is home to some of the world’s most diverse natural landscapes, where rainforest, coastline, mountains, deserts, and vast wilderness exist within one destination. Yet when international travellers picture the province, their vision often narrows to a handful […]
New long-form work from Deep Focus invites first-time visitors to experience the island through local connection and responsible tourism The Aruba Tourism Authority and full-service advertising agency Deep Focus today announced the debut of “When You Love Aruba, It Loves You Back,” a short film anchoring the latest chapter of the ongoing campaign “The Aruba Effect.” The film […]
Agency Cornett crafts a confident, convincing case for spontaneity Typical tourism marketing calls on visitors to meticulously plan visits around their city’s popular tourist spots. Visit Dublin Ohio and agency Cornett are taking a different approach with a new campaign that encourages travelers to ditch the planning and “just go,” assuring a satisfying, unforgettable experience no matter where they […]
TravelBoom Hotel Marketing’s latest findings offer insights on how the hospitality and tourism industries can reach and engage consumers in today’s changing travel landscape. TravelBoom Hotel Marketing, a leading provider of innovative digital solutions for the hospitality industry, today released new research to provide companies in the hospitality and tourism sector with a deep-dive look […]
Marrakech will never stop shining The Moroccan National Tourism Office and BETC Paris remind the whole world As long as the sun rises, Marrakech will shine. For BETC Paris, as for the Moroccan people, there has never been any doubt. But while on the evening of September 8, an earthquake of a rare intensity struck […]
The versatile stage and TV actor reprises his role as the scenic destination Burgenland’s brand ambassador, providing a magnificent scenic backdrop for the colorful culinary diversity and finest wines of the touristic regions. From the expansive north to the sunny center and the historically rich south: Each of Burgenland’s three regions is unique in itself […]
Tourism brand bets big on unique benefits to stand out from nearby competition When people think of Kentucky, they should think of Lexington, because Lexington represents the best of the Bluegrass State. So says a new campaign by agency Cornett for longtime tourism partner VisitLEX that’s going big on a direct call to action for […]
“Quien lo ha vivido lo sabe” (“He who has lived it knows it”), is the title of the new Serviceplan Spain campaign for Turismo de la Comunidad Valenciana (the Valencia Tourist Board). This unusual campaign using ‘Reviews in Verse’, celebrates the unforgettable places, moments and sensations on offer in the region of Valencia and uses […]
