Rovio Entertainment Corp. announced the appointment of Jazwares as its global master toy partner. This new multi-year collaboration will deliver an innovative range of toys to fans around the world in support of Rovio’s many upcoming entertainment ventures, including the planned September 2019 theatrical release of The Angry Birds Movie 2, the hotly anticipated sequel […]
Mischievous elves can be seen wreaking havoc on the sides of lorries up and down the country in the run up to Christmas, kicking off a major marketing and communications campaign to launch the new range of Elves Behavin’ Badly. Toy manufacturer PMS International has covered its entire fleet of lorries with images of Elves […]
Ninety years of experience and a reputation for quality makes TOMY one of the world’s favourite toy brands. But following a review of their infant and toddler ranges, TOMY saw opportunity to stand out and communicate the fun and joy of their products to a new millennial audience. TOMY asked Robot Food to carry out […]
Ogilvy & Mather Singapore and Toys “R” Us has launched a one-of-a-kind mobile app that makes it fun and easy for kids to earn their most coveted toys after completing tasks or chores set by their parents or guardians. The app, named “Tasks for Toys”, was recently launched to solidify the brand’s position as the […]
Fanatical Star Wars aficionados are gearing up for the cinematic debut of The Force Awakens by taking part in a global 18 hour unboxing event dubbed Force Friday. Kicking off at YouTube Space LA the frenzy of cardboard, bubble wrap and sellotape with hosts Anthony Carboni and Andi Gutierzz injecting some pizazz into proceedings by […]
Dejan Jovanovic, Helena Heras, Rafael Perez, Adam Pimack, Richard Spiegel, Manuel Mero and German Leal of Miami Ad School have created a concept app that aims to combine the offline and online worlds. Entitled ‘LEGO Story Builder’, the app would allow kids to interact with their physical creations digitally—bringing together LEGO, augmented reality and storytelling. […]