Jellyfish, a digital partner to some of the world’s leading brands, announced its acquisition of UK-based digital marketing business Latitude from TransUnion (formerly Callcredit). Latitude, which has offices in Warrington (UK) and Dubai (UAE), will become fully integrated into the Jellyfish group, which employs over 700 people across 18 offices worldwide. Headed up by director […]
Marketers have moved to data segmentation and multi-channel marketing tactics, following the introduction of the GDPR, according to new research from TransUnion (formerly Callcredit). Two-thirds of marketers (66%) said they are now less able to personalise marketing to individuals, and have switched to segmentation, with eight out of ten marketers (78%) agreeing that being able […]
New research released by TransUnion (formerly Callcredit) has revealed only half (50%) of marketers felt confident they were fully compliant at the time of the GDPR deadline on 25 May 2018. As a result, marketers had to remove nearly a quarter (23%) of marketing records to achieve compliance, but just under three-quarters (73%) of marketers […]