Bally targets Chinese and Russian travellers with hyper targeted “travel corridor” ad campaign

By on    Advertising, Latest, Marketing  

Bally targets Chinese and Russian travellers with hyper targeted “travel corridor” ad campaign

Bally, the Swiss luxury brand established in 1851, has this week launched a hyper targeted advertising campaign to promote its latest collections to Chinese and Russian travellers as they travel to London. Devised by PSI and Zenith, the campaign creates a global “travel corridor” in partnership with BA Media that will reach travellers at multiple […]

Visa adds first hotel wifi sponsorship to OOH campaign targeting Chinese tourists

By on    Latest, Marketing, Media  

Visa adds first hotel wifi sponsorship to OOH campaign targeting Chinese tourists

PSI, Posterscope’s international division, has signed its first hotel wifi sponsorship deal, for Visa China, as part of a wider out-of-home (OOH) campaign promoting its China Merchants Bank card to Chinese tourists as they arrive, travel to and stay in London. The sponsorship, delivered in partnership with Luxia Global and Starcom UK, incorporates sponsorship of […]