Tripadvisor Site Data Reveals Increase in Travel Planning as Consumer Confidence Begins to Recover

Multi-month report shows clear signs of pent up demand for travel, as 86% of consumers say they feel more positive towards brands communicating right now

Tripadvisor Site Data Reveals Increase in Travel Planning as Consumer Confidence Begins to Recover

 Tripadvisor, the world’s largest travel platform, today released the findings of a multi-month study that analysed consumer travel sentiment and first party behavioural data related to the ongoing pandemic. The report outlines a five-stage recovery for the global travel and hospitality industry, highlighting early green shoots of recovery in a number of countries around the […]

TripAdvisor Launches its First Self-Service Advertising Platform

New TripAdvisor Media Manager helps small and medium businesses reach a global audience

TripAdvisor Launches its First Self-Service Advertising Platform

TripAdvisor, the world’s largest travel platform, today launched TripAdvisor Media Manager – a self-service platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of targeting options to reach […]

IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]

American Express and Trip Advisor team up with range of travel offers

American Express and Trip Advisor team up with range of travel offers

American Express and TripAdvisor will team up to offer American Express customers special deals on travel. The deal will allow AmEx customers to post Card Member reviews, access exclusive Card Member hotspot lists and get special merchant offers, as well as heralding the introduction of a loyalty scheme through the “Amex Traveler” badge. “American Express […]