Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]
Something is rotten in the state of advertising, an industry which I have loved since my first day working for the Saatchi brothers 30 years ago. The sad fact is that too many of the recommendations made by agencies are no longer made for the benefit of the client. That is not good for the […]
A new study from agency research unit McCann Truth Central found that 70% of the nearly 500 agency professionals surveyed believe the industry’s “best days are behind us.” More than half (56%) said they wished they were doing something “more creative.” Chris Weil, who is also chairman and CEO of Momentum Worldwide, accentuated the positive. […]