After a successful proof of concept last year, Sky Media and TVbeat, have agreed a long-term partnership, to streamline all TV ad data. This will allow Sky Media to report and forecast aggregated cross platform inventory as well as optimise and enhance the planning and ad serving process seamlessly in one solution. “TVbeat has impressed us […]
New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]
