Sainsbury’s Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has partnered with Uber so members can use their points for Uber and Uber Eats. The addition of Uber to Nectar’s over 500 big brand partners has created a new reward category for the loyalty programme. It marks the first time Nectar […]
This St. Patrick’s Day, Uber is rewriting the marketing status quo by acknowledging the unspoken truth about the festivities: sure, you’ll have fun, but you’ll have the tried and true epiphany: “I want…no, I need to go home!” This new campaign, “Uber IrishXit,” created in partnership with Mother New York, is designed to help everyone Irish […]
Building on the recent suburbs campaign film In Good Time, Uber and Mother return for the brand’s first-ever national holiday film, Close. At a time of year when families are coming together and putting their differences aside, the film highlights how a reliable Uber ride home from the airport — especially in the suburbs, where dependable transportation […]
This fall, Uber is turning its sights on the suburbs with its new brand campaign created in partnership with Mother New York. “There Are Drivers In Your Area” is rooted in authentic, everyday suburban experiences to tackle the challenge of making Uber relevant to the American neighborhoods synonymous with car culture. This campaign aims to show suburban […]
Ground transport provider Uber for Business has launched a dynamic out-of-home (OOH) advertising campaign at London City Airport, designed to engage business travellers as they arrive in the capital. The campaign features a mix of static and animated digital displays across the airport. These adverts aim to raise awareness of how Uber for Business streamlines corporate […]
Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But the 20th edition of the Best Global Brands report was less welcome for Facebook at #14 (USD $39,857m) which dropped out of the top 10. Apple, Google and Amazon retained their hold on […]
Therapy Content partners with creative impact agency enso to produce a stream of new docu-style content for Uber. Airing here, the films address questions and issues from the general public in a transparent, informative, and accessible way. “What Moves Us” is true-to-life and authentic, following tech correspondent Katherine Gorman as she talks to real […]
Uber has appointed MullenLowe London after a competitive pitch process run by Creativebrief. The agency will partner with Uber to deliver a driver recruitment campaign next year. Uber’s Head of UK Strategy, Irina Kondrashova commented: “Behind the simplicity of the Uber experience lies a complex business with a diverse set of challenges. We were looking […]
After months of rumours, Indonesian ride-sharing platform Go-Jek has announced plans to expand its operations into four new Asian markets as part of a US$500 million investment and growth strategy. The new markets are Singapore, Vietnam, Thailand and the Philippines, which the company says in a statement it will enter “within the next few months”. […]
During the clash between Atletico Paranaense and Atlético Mineiro – two of the most important teams at the main football championship in Brazil, the Campeonato Brasileiro – goalkeeper Aderbar dos Santos Neto, aka Santos, surprised everyone with an attitude that nobody could expect. The athlete, dear to the crowd and the man responsible for […]