Pepsi debuts its newest integrated campaign ‘The Sweetest’, asking soda fans “What’s Sweeter” as it tests its new, zero sugar Strawberries ‘N’ Cream and Cream Soda flavours against the sweetest everyday items. Pepsi’s ‘The Sweetest’ campaign centres around an innovative new AI tool that can detect something’s sweetness factor. As a world’s first, Pepsi developed […]
This weekend, Londoners were shocked to see Walkers‘ latest billboard, suggesting it will swap its packaging for fan-favourite flavours Cheese & Onion and Salt & Vinegar. The April Fools campaign was created by global creative agency of record VCCP, PR agency Good Relations and global content studio Girl&Bear, both part of VCCP. It consists of billboards which show the Walkers […]
Saatchi & Saatchi has teamed up with UK charity The Hygiene Bank to launch a new campaign highlighting hygiene poverty in the UK. Central to the campaign is The Edible Soap, a symbolic creative concept made for real to make a real impact, and designed to raise awareness of the fundamental challenges millions face between eating and […]
Today, O2 and its global creative agency of record VCCP unveil a new brand platform and positioning, centred around connecting customers with life’s most exciting moments and reinforcing the brand as ‘Essential For Living’. The new brand platform revisits the brand’s founding message from 2002, positioning it as an enabler of life’s greatest moments. It emphasises the excitement and rewards […]
No pack of DREAMIES™ treats are safe as hundreds of cats claw across billboards as part of a new out of home (OOH) and social campaign, showing the lengths cats will go to get their paws on the irresistible treats. London streets, including Kingsland Road and Shoreditch’s Quaker Street, are under attack by gangs of […]
Experiential out-of-home created by AMV BBDO promotes the new Whole Body Deodorant in the UK This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK. AMV BBDO, […]
Chase announces it will be the sole sponsor of England Senior Men’s Football matches on ITV ahead of the FIFA World Cup 26 World Cup in 2026. All games will be broadcast live and free to air on ITV1 and ITVX, and also covered on ITV4. The sponsorship includes TV, digital and social media, and will feature a 10-15 seconds intro either side of the […]
‘Co-op Plot Twist’ is Co-op’s biggest ever value campaign, matching Aldi prices on over 100 everyday essentials for its Members. Co-op has unveiled its latest integrated campaign ‘Co-op Plot Twist’, developed in partnership with creative agency of record, VCCP. The campaign is the convenience brand’s first ever Aldi price match campaign, highlighting Co-op’s commitment to its members. Co-op […]
The decorating merchant is one of the loyalty programme’s longest-standing partners Nectar360 is celebrating 20 years in partnership with Dulux Decorator Centre, the UK’s leading paint and decorating merchant with over 230 stores across the UK. DDC was an early member of the Nectar loyalty programme, joining three years after its launch in 2002 as part […]
Hot on the heels of the viral reintroduction of Lea & Perrins Worcester Sauce flavour crisps, Heinz and Walkers have once again piqued the curiosity (and tastebuds) of snack fans with a cryptic DOOH and social campaign which hints at the return of an iconic flavour. The ads feature the Walkers logo recreated as a […]