New research has revealed the changing face of the UK’s native advertising market: there is more confidence and budget, with programmatic and mobile seen as the two main areas for growth. The second annual independent survey into this market was commissioned by native advertising platform Adyoulike and covered all major agencies and agency trading desks […]
The Moment, the international content company, has appointed Will Glynn-Jones as Director of Experience from Arc Worldwide, part of the Leo Burnett Group, to strengthen its presence within the events and experiential marketing sector. Will joins The Moment’s management team, rebranded in June 2015 from ONE TWO FOUR. He will oversee the events team who […]
Socially led advertising agency Telegraph Hill has been appointed with immediate effect by Britain’s Beer Alliance to handle retained social media strategy, engagement, community management and influencer outreach along with social media buying via its ‘There’s a Beer For That’ channels. Telegraph Hill won after a four-way competitive pitch. The agency has been briefed to […]
AO.com, the online electrical retailer recently awarded Britain’s Best Retailer, has named Karmarama as its lead pan-European creative agency. The agency won the business after a four-way pitch process that was handled by the AAR. Karmarama will create a new brand platform to be rolled out across multiple channels including broadcast advertising and digital marketing. […]
Volvic Touch of Fruit is launching a dedicated new TV ad for the first time since 2013 as part of a £1.5m through the line campaign designed to appeal to a young, creative audience. The ad, created by RKCR/Y&R London, features a street artist whose work comes to life in an explosion of fruit graphics. […]
The Economist is offering Londoners a free sample of insect ice cream as part of a new experiential campaign designed to tempt new subscribers. Containing actual insects the tasty iced treat is perfectly timed to coincide with a recent heatwave and is intended to support the magazine’s long-standing enthusiasm for insect consumption as a ready […]
UKTV has refreshed its Alibi channel to give it a distinctive personality that reflects its new brand proposition of offering “a masterclass in deduction”. Art & Graft was approached to evolve the core Alibi branding and produce a new, premium, on-screen package which could build on the heritage of the channel, whilst also appealing to […]
Jaguar, which signed as an official partner of Wimbledon, has kicked off a social media campaign using biometric sensors to analyse the mood of fans. It has dished out biometric wristbands to selected fans watching the tennis and has built in-ground sensors monitoring the energy around the courts, letting it track sentiment. It will measure […]
The All England Lawn Tennis Club (AELTC) launched a new campaign, created by Space, to welcome visitors to SW19 and this year’s Wimbledon Championships. Space has developed ‘Wimbledon Awaits’ to build excitement and anticipation by showing how the Championships have created headlines through history and continue to do so. The work uses inspirational imagery from […]
Creative marketing agency, RPM, have been briefed by Sky Sports to create an unforgettable experience for fans at the Goodwood Festival of Speed of 2015, to promote its Sky Sports F1 channel for the second year running. Sky Sports have tasked RPM to design a brand experience that would maximise visitor engagement by creating a […]