On August 30, O2 launched a bold, new strategic and creative direction for its iconic brand, returning to its roots as a breath of fresh air for both customers and the sector as a whole. Recognising the power that mobile technology has as a window out to a universe that is full of potential, […]
Award-winning broadcaster UKTV launched its first content marketing digital campaign for on demand TV service UKTV Play. The series of UKTV Play exclusive episodes of Geek Island are promos purporting to be a new intellectually challenging reality TV series, where SMART is the new SEXY. Billed as a sizzling new mini-series which follows the […]
Debenhams, the department store with a rich 200 year heritage is signalling the next phase in its continued transformation with the launch of a new brand identity and above the line campaign playfully inviting customers to ‘do a bit of Debenhams.’ Devised by new creative partner, Mother Design, the new logo mark and visual identity […]
Robinsons has launched a new series of idents to support its sponsorship of James Martin’s Saturday Morning, promoting its Fruit Cordial range. The idents, created by Saatchi & Saatchi London, once again feature Robinsons Fruit Cordial’s most sophisticated ambassador, played by Samuel Jones, offering advice for dinner party hosts. Each of the eight new […]
Great State has been appointed by Aston Villa to deliver a customer-first digital proposition to market, enriching fan enjoyment and participation with a modern approach to the club’s digital portfolio. The agency will work with Villa on overarching strategy and ambitious development plans for the ongoing improvement of Aston Villa’s digital B2C channels, including their […]
Manchester based creative and digital agency Access has been appointed by international non-profit organisation WaterAid as its global web development partner. The appointment follows a competitive four-way pitch for both the charity’s ongoing platform support and future digital design, development and project work, including the growth of its current digital portfolio from seven member sites and three country […]
Immediate Media Co, the special interest content and platform company, announces an agreement to acquire BBC Good Food, the UK’s biggest food media brand, from BBC Studios. The acquisition of BBC Good Food – including the digital and live events businesses – establishes Immediate as the largest food media publisher in the UK. The deal, […]
Marketing agency BIG Partnership has appointed Steven Hill to the new role of creative director, bringing heavyweight experience with some of the country’s most high-profile brands. Steven has developed strategies for leading brands including Kraft Heinz, Highland Spring, Tennent’s, the Famous Grouse and Royal Bank of Scotland. He has also led hard-hitting public sector creative […]
Space’s latest campaign for Jus-Rol inspires people to fall in love with pastry again following a brand refresh by General Mills. As part of its category leadership approach, Jus-Rol has improved its products and created new inspirational packs to help inspire consumers to bake more. The ‘Jus-Add-Love’ campaign reminds its target audience about the versatility […]
Super Break has launched its latest TV advertising campaign to celebrate the launch of four additional breaks to Akureyri in North Iceland, a destination that can only be reached on a direct-basis with the short break specialist. Running alongside dedicated destination spotlights across its marketing channels, the 30-second TV commercial was created by Manchester-based […]