Transport for London (TfL) has launched a powerful new road safety campaign, ‘Take Another Look, Not a Life’, designed to change driver behaviour and prevent deaths and serious injuries of riders on London’s roads. Developed by VCCP in partnership with WPP Media’s Wavemaker UK, the campaign encourages drivers to ‘take another look’ for riders – challenging the common perception […]
Train passengers who avoid paying their fares are being reminded that they could find themselves on a one-way trip to Regret, Disgrace and Shame in the latest campaign from South Western Railway (SWR), created by independent agency St Luke’s. With fare evasion costing British railways an estimated £350-400m annually*, the brief was to create an […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations and London neighbourhoods. London Lites offers brands the opportunity to connect with diverse London audiences through […]
UK businesses are embracing a new era of sustainability communications, where honesty and transparency are valued more than polished perfection. New data from FleishmanHillard UK reveals that despite global divisions around sustainability and a backdrop of criticism, UK organisations are stepping up, not stepping back – refusing to let political polarisation undermine progress. In fact, […]
McCann’s striking OOH campaign celebrates travel and community CrossCountry Trains, in collaboration with Global Street Art and McCann Birmingham, has unveiled The Embrace – a striking 14-metre-high mural celebrating connection and creativity in the heart of Leeds. CrossCountry Trains play a vital role in connecting the country, and the creative concept from McCann was inspired […]
Debut work from Leo UK, with media by Bicycle, marks MOJU’s biggest brand-building campaign yet MOJU, the UK’s pioneering and leading functional shot brand¹, has unveiled its new creative platform, ‘Bring on the Boom’, via the launch of its largest-ever ATL campaign. Developed in partnership with Leo UK and Bicycle, the platform goes live on 20 […]
A new OOH campaign by creative agency BMB celebrates the launch of Munch Mix, a unique snack combination from Kerry Dairy Consumer Foods’ Strings & Things brand. The campaign introduces a joyful set of characters, bringing out the playfulness of the product. Munch Mix packs come in two variants – Cheddar Cheese & Crunchy Crackers […]
A new campaign has launched in London to increase awareness of the symptoms of Bowel cancer and increase bowel cancer screening. Integrated media agency JACK RYAN is behind the latest campaign that includes an NHS first in the form of 3D and 2D Special builds across the capital featuring larger-than-life loo rolls. Running throughout October […]
Real stories inspire new TfL campaign showing how easy and simple interventions can support passengers targeted by targeted by hate crime, sexual harassment and offences Today, Transport for London (TfL) launches a new campaign, ‘Act Like a Friend’, developed with creative agency of record VCCP and WPP Media’s Wavemaker team, which developed the strategy and media planning. The campaign aims to empower passengers […]
Whole Earth, the UK’s number-one* peanut butter brand, is encouraging us to get more out of our mornings in its new “Breakfast Better” campaign, created by independent agency St Luke’s. Aimed at families and young adults looking for simple ways to eat a little better, St Luke’s has made “Breakfast Better” into a rallying cry […]