VCCP Group, the global challenger network for challenger brands, today has announced the acquisition of Cowry Consulting, one of the world’s leading Behavioural Science consultancies. The acquisition forms part of VCCP’s accelerated growth strategy as it puts behavioural insight and data at the heart of its business model, further strengthening the Group’s business transformation positioning. […]
In its first work for leading nutritional supplement brand Solgar, Saatchi & Saatchi has launched Golden Lights, a cross-city OOH campaign transforming 12 digital billboards across the UK with S.A.D lamp-inspired, light-led creative as darkness falls on the bluest day of the year, Blue Monday (16th January). The work, which won funding at the Ocean […]
An integrated campaign across TV, Radio, Digital, Social Print and OOH was created by Creature London with film directed by Em Cole through 1stAveMachine. It also launches Woodland Trust’s new brand positioning and visual identity, also created by Creature London The TV advert is narrated by British Actor Tom Hollander, known for his roles in […]
Just hours after Prime Minister Rishi Sunak teased a ‘new mission’ to make maths compulsory for all students up to the age of 18, Saatchi & Saatchi took to Downing Street to invite Mr Sunak to instead get on board with a more inclusive and hardworking ambition: to turbocharge creativity in schools to help boost […]
In the latest instalment of the Smart Energy GB campaign, we enter Albert Einstein’s living room and meet his neighbours, Ed and Kim, and dog, Chico, while he shares an impassioned speech on how smart meters can help Britain become less reliant on imported gas. In the context of the current energy crisis, Smart Energy GB research has found that the role that smart meters […]
Dentsu UK&I’s Carat UK has secured a brand-new partnership between MOWI Salmon and ITV1 & ITVX’s brand new peak time series Next Level Chef, fronted by Gordon Ramsay, launching on Wednesday 11th January 2023. The broadcast sponsorship is MOWI’s first in peak time and idents featuring their premium Scottish salmon fillets and slices will appear […]
AMV BBDO has created a new campaign for Gymbox, the unconventional London based fitness chain following a brief to disrupt the category and reinforce its brand position as the “antidote to boring gyms”. The campaign follows a survey with over 2,500 Londoners and revealed that almost half of respondents (48%) cites outdated motivational fitness quotes as […]
St Luke’s has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals. Recent TotallyMoney research found that 20 million adults are financially under-served, a figure which has grown by 50% in just […]
Accenture Song has released the second installment of “Nothing Can Do What a Soldier Can Do” showing that no matter how technologically advanced the Army becomes, soldiers will always be their most valuable asset. The new advert entitled ‘The Flood’ will break with a 40-second film on 2 January 2023 across television, cinema, Video on […]
Denomination is increasing its capabilities in design innovation and sustainability with new appointees: Managing Director Simon Gawn, Executive Creative Director Butler Looney and Creative Director Jonny Kearns. The three new leadership appointments to Denomination’s US, Australian and UK offices will bolster the agency’s capacity for design innovation at a global scale. Rowena Curlewis, CEO and […]