Brand writing agency Reed Words reveals the new name and brand strategy for developing markets financial institution Exotix Capital, which relaunches as Tellimer Group. The rebrand reflects the transformation of Tellimer Group’s business model. The firm is focusing on its innovative international technology platform, which helps clients access markets directly. More broadly it is an […]
The Dune Group’s new footwear and accessories brand, Head over Heels has launched its first ever campaign created with under 30s specialist creative agency ZAK. The brand bridges the gap between youth oriented fast fashion players and more established high street retailers, targeting an audience of dynamic, ambitious, style conscious 20-30 year old women who are […]
Customer agency LIDA, part of M&C Saatchi Group, has launched a major new multichannel, multimarket advertising campaign for auction house Christie’s, to promote its auction of Jeff Koons’ seminal sculpture, Rabbit. The push was created following a competitive pitch. The bold, playful campaign, which aims to create a swell of conversation around the auction and […]
Iconic British airline, Virgin Atlantic and market-leading travel company, Virgin Holidays have appointed global socially-led creative agency We Are Social as their new social media agency of record in the UK. The win follows a three-way competitive pitch process. We Are Social will create and deliver new social media strategies, further building on both brands’ […]
London agency FormRoom drew on the very best in service, function and interior trends within the food and beverage industry to create luxury European restaurant, Kailo. “It’s an exciting landscape, where hospitality brands are emerging as the next generation of true powerhouses, capturing consumer’s attention in a way usually only reserved for fashion, beauty and […]
London based sports creative agency Dark Horses has created the brand identity to drive the launch and boost ticket sales for the latest short form sport, the hugely anticipated and talked about RugbyX. RugbyX is rugby but simpler, faster and more accessible. The World Rugby sanctioned format has 5-players on each side with no lineouts […]
Mindshare, part of WPP, and Sanofi, the global healthcare leader, have launched the UK’s first brand-led pollen alert on Amazon’s Alexa platform. In addition to being market-leading within the consumer health space, it is also the first voice-activated skill to use hyper-local data to notify users about high pollen counts in their postcode. It is […]
YouTube live streaming phenomenon College Music has launched, ‘LoFi Beats Suicide’ in response to the concerning rise in mental health issues for students, as well as a notable trend of viewers seeking support on their channel. The new initiative is using their YouTube Live channel to land a powerful message about suicide prevention and the […]
The UK’s original hand-gel range, Carex, is relaunching with a holistic 2D and 3D redesign by brand and packaging design agency PB Creative. Ever since Carex pioneered everyday antibacterial hand gel more than 20 years ago, the sector has experienced astounding growth. But a proliferation of me-too brands had resulted in a bland, generic category, […]
Ultimate Creative Communications has just launched the new Chester Zoo website, placing it firmly on the map alongside other leading attractions worldwide. Using Chester Zoo’s existing powerful brand, Ultimate have been able to showcase everything this world-leading zoo has to offer. Preventing extinction is the Zoo’s top priority and the website has a vital role […]