Virgin Media gave TV fans a unique glimpse of 2019’s Virgin Media British Academy Television Awards, with a 360 live stream from the red carpet, a robotic photo experience capturing beautiful shots of guests, behind the scenes interviews with award winners and the chance to win tickets to 2020’s BAFTA TV Awards. As part of […]
Dairylea has announced the launch of an exciting new brand campaign, which sees it renamed as “Dareylea”. The initiative was developed in partnership with creative agency ELVIS. The push is the first activity to launch since Dairylea’s appointment of the agency as lead strategic and creative agency last year. The campaign shout of ‘We Dareylea […]
Major League Baseball (MLB), announced the launch of London Yards, a three day festival at Truman Brewery to celebrate all things baseball. Running from Friday June 28th to Sunday June 30th, London Yards is aligned with the Mitel & MLB present London Series between the Boston Red Sox and the New York Yankees which will […]
The 1:1 Diet by Cambridge Weight Plan, based in Corby, Northamptonshire, is embarking on a new brand journey as part of its 35th anniversary celebrations. An already successful brand which has built its presence through one-to-one support, The 1:1 Diet is now seeking to take the industry by storm. Following the transformation of its brand name […]
Saga insurance has launched its first integrated advertising campaign in eight years to promote its new three-year fixed price car and home insurance. The campaign, created by VCCP with media planned by Starcom, celebrates Saga’s customers. The two TV spots feature observed conversations about Saga customers pursuing their long-held passions to demonstrate that ‘Time Shouldn’t […]
Tottenham Hotspur partner Audi UK has brought the Tottenham Hotspur Cockerel back for another adventure, as part of its showcase of the Club’s new stadium. Created by We Are Social Sport with production from We Are Social Studios, the campaign’s hero film sees the cockerel arrive at the stadium in an Audi Q8. The content shows off a number […]
Creative agency Twelve announced the launch of a series of ads promoting HEINEKEN UK’s alcohol-free beer and cider range: Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free. As the no-and-low continues to develop, the campaign — titled ‘Say Yes’ — calls on shoppers to reappraise the category and its relevance by highlighting relevant consumption […]
One of Ireland’s most creatively awarded advertising agency, Boys+Girls, partnered with Trinity College Dublin to launch the University’s first major philanthropic campaign in its 400 year history. Boys+Girls developed the strategy and creative platform for ‘Inspiring Generations’; a series of events and media which harness the past and present achievements of the university, and the successes […]
Car rental company Hertz is rolling out its biggest promotional campaign of the year so far with a multi-platform, pan-European push through Adjust Your Set that features car influencer Becky Evans – aka @QueenB on Instagram. The ‘Cars so great you’ll never want to get out’ campaign will run on VOD, DOOH, digital, print, and […]
Alongside recycling partner TerraCycle, and retail partner ASDA, Colgate announced the launch of a competition for a UK school to win the first playground made from recycled oral care products. Any primary school in the UK can sign up for a chance to win the playground and once registered, the public will vote for the […]