After a strong start to 2019, with both organic growth for clients such as easyGroup and the Economist, as well as new business wins for Investec and Viacom brands My5, Vidcon and MTVPlay, VCCP Media has strengthened its team with the hire of two new members to work across the business teams. Tess Hulme as […]
Brand acceleration agency bluemarlin has rebranded Thatchers Old Rascal to leverage the growth opportunity in the traditional premium segment of the cider category. Now to be known simply as Thatchers Rascal, the captivating new design for this boldly bittersweet, surprising smooth cider recently hit shelves UK-wide. With consumers drinking less, but better, mainstream lager and […]
One of Britain’s leading nappy cream, Sudocrem, is launching a new TV and digital campaign centred on the brand’s core essence, soothing. Founded in 1931, Sudocrem has long been a staple in British households and the brand is looking to re-establish their long-held market leadership with a bold new campaign to reinforce the product’s unique property […]
The Oppo Brothers have recently extended their portfolio of premium healthy ice creams and puds with a new range of naturally decadent hand-held treats. With packaging designed by their creative partners at strategic design consultancy Path, Oppo’s new Ice Cream Sticks supports the brand’s ambition to grow their presence in the frozen fixture with a […]
Virgin Media gave TV fans a unique glimpse of 2019’s Virgin Media British Academy Television Awards, with a 360 live stream from the red carpet, a robotic photo experience capturing beautiful shots of guests, behind the scenes interviews with award winners and the chance to win tickets to 2020’s BAFTA TV Awards. As part of […]
Dairylea has announced the launch of an exciting new brand campaign, which sees it renamed as “Dareylea”. The initiative was developed in partnership with creative agency ELVIS. The push is the first activity to launch since Dairylea’s appointment of the agency as lead strategic and creative agency last year. The campaign shout of ‘We Dareylea […]
Major League Baseball (MLB), announced the launch of London Yards, a three day festival at Truman Brewery to celebrate all things baseball. Running from Friday June 28th to Sunday June 30th, London Yards is aligned with the Mitel & MLB present London Series between the Boston Red Sox and the New York Yankees which will […]
The 1:1 Diet by Cambridge Weight Plan, based in Corby, Northamptonshire, is embarking on a new brand journey as part of its 35th anniversary celebrations. An already successful brand which has built its presence through one-to-one support, The 1:1 Diet is now seeking to take the industry by storm. Following the transformation of its brand name […]
Saga insurance has launched its first integrated advertising campaign in eight years to promote its new three-year fixed price car and home insurance. The campaign, created by VCCP with media planned by Starcom, celebrates Saga’s customers. The two TV spots feature observed conversations about Saga customers pursuing their long-held passions to demonstrate that ‘Time Shouldn’t […]
Tottenham Hotspur partner Audi UK has brought the Tottenham Hotspur Cockerel back for another adventure, as part of its showcase of the Club’s new stadium. Created by We Are Social Sport with production from We Are Social Studios, the campaign’s hero film sees the cockerel arrive at the stadium in an Audi Q8. The content shows off a number […]