French ‘Crooner’ Seduces in New Sheba Campaign by AMV BBDO

French ‘Crooner’ Seduces in New Sheba Campaign by AMV BBDO

A 1970s French romantic crooner – inspired by a combination of Engelbert Humperdinck and Serge Gainsbourg – takes centre stage in the latest instalment of Sheba’s ‘Resistance Is Futile’ campaign, created by Abbott Mead Vickers BBDO. The mythical singer, Vincent Le Chat, stares down the barrel of the camera on a suitably 70s kitsch TV […]

Pearlfisher Challenges the Sports Drinks Category with the Launch of New Coconut Water Brand, Toniq

Pearlfisher Challenges the Sports Drinks Category with the Launch of New Coconut Water Brand, Toniq

Pearlfisher London has created the naming, brand identity and design for the UK launch of new and innovative sparkling coconut water brand, Toniq. Toniq is the brainchild of respected nutritionist, and health & fitness entrepreneur, Zana Morris, who pioneered the concept of the intelligent gym – with The Clock and The Library. Zana is now […]

Celebrities call for nature’s recovery in the UK, in new campaign for The Wildlife Trusts

Celebrities call for nature’s recovery in the UK, in new campaign for The Wildlife Trusts

Sir David Attenborough, Stephen Fry, Catherine Tate, Alison Steadman and Asim Chaudhry are backing a new campaign for The Wildlife Trusts, calling for nature’s recovery in the UK. The new ‘Wind in the Willows: Official Trailer’ brings to life the 21st century threats facing the much-loved characters from the children’s classic. The animation calls on […]

The Social Element strengthened its strategic capabilities with two senior hires

The Social Element strengthened its strategic capabilities with two senior hires

The Social Element, a global independent social media agency, has strengthened its strategic capabilities with the appointment of Tom Wrigley as Strategy Director and Robin Bartlett as Commercial Director. Tom will be responsible for evolving the agency’s strategic offering and cultivating strong client partnerships to ensure all activity supports the brands’s broader business objectives. He […]

New York brand design agency Vault49 opens London studio

New York brand design agency Vault49 opens London studio

New York brand design agency Vault49 announced the opening of its London studio. Launching on 1st April, it will be led by Paul Woodvine, until recently Global Design Director for Global Beverages at PepsiCo. Founded in 2002, Vault49 has built a reputation for its ability to create a brand language on and off-pack that engages […]

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