Launching June 26, new research conducted on behalf of marketing communications agency Clarity lifts the lid on consumers thoughts about disruption, finding that over half (58%) think it’s a positive thing. With retail in a constant state of flux, in the main marketers tend to focus on the impact this is having on the brands […]
This summer marks what is set to be the biggest Women’s World Cup to date. To celebrate this momentous event, DW Fitness First, one of the largest privately owned health and fitness providers in the world, partners with international sporting goods retailer, Intersport. In collaboration with independent creative agency Hatch London and media brokering agency […]
Gigi, an innovative plant-based Italian-style gelato, launches with brand and packaging design by London agency Straight Forward Design. Interest in plant-based eating is soaring, and Gigi spotted a gap in the market for a gelato that’s jam-packed with vitality-boosting nutrients, as well as being rewarding and delicious. The gelato is made with cold-pressed fruit and veg […]
Mindshare UK, part of WPP, announced the appointment of Kristiina Railo to the role of Head of New Business and Marketing, and Lara Ponniah to the role of Partner for Grow@Mindshare. As Head of New Business and Marketing, Railo will be responsible for taking Mindshare UK’s audience-first proposition to market, and ensuring that the benefits […]
Brand design agency PB Creative has announced the appointment of Velda Croot as New Business Director to further boost its senior team and drive growth. The appointment comes on the back of the appointment of Anna Amos as Client Services Director and Lloyd Moffat as Creative Director. Founded in 2010, PB Creative was named 4th […]
London’s toxic air is a serious health issue that affects all Londoners. It leads to many health issues including premature death, heart and lung disease. And it’s mainly caused by driving polluting vehicles. The Mayor of London and Transport for London (TfL) are taking steps to make London greener. Their target is that by 2041, […]
Hidden costs have become part of everyday life for Londoners using ride-hailing apps in the city. Whether its costs for congestion charges or concealed taxes, residents in the city have now become accustomed to these fees. But would they be so accepting of these in other parts of their everyday lives? Kapten, London’s only ride-hailing […]
Jura Single Malt Scotch Whisky have appointed DRUM as its strategic global content agency in a competitive three-way pitch. The Omnicom Media Group UK’s creative and content agency will work with the Scottish Single Malt Whisky whose distillery is based on the Isle of Jura in the Inner Hebrides off the West Coast of Scotland. […]
Newton Gin heralds from Sunny Somerset, distilled bottled and labelled on the grounds of the lovingly restored Newton House. The brief to branding experts Design Happy, was to really give the gin a sense of place and history to increase appeal to gin lovers, bar owners and retail buyers alike, whilst ensuring the gins unique […]
Premium out-of-home media owner Ocean Outdoor is rolling out a state-of-the-art digital network across main city arterial and commuter routes throughout Birmingham in partnership with Birmingham City Council. In total, 130 roadside digital 6-sheet screens will replace existing outdoor locations on key arterials across the city and the outer suburbs, including New John Street, Suffolk Street, Queensway, […]