Brandwidth, the digital agency which specialises in providing practical innovation, has today announced the launch of a new Augmented Reality (AR) experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner […]
Healthcare communications company Havas Life Medicom (HLM) has created a new short film in collaboration with Oscar-winning production company, Slick Films. The film – “Wuff Day at the Office” – highlights how man’s best friends are inspiring cutting-edge disease-detection technology and showcases HLM’s multi-species workplace with a difference. With dogs’ incredible sense of smell hitting […]
Peanut-based snacking brand POP has launched in the UK this month with new brand creation by branding agency B&B Studio. Available exclusively in Whole Foods before rolling out more widely across the UK, the peanut-focused snack bars are available in three flavours – Peanut Butter and Dark Chocolate, Raisin and Dark Chocolate, and Coconut. After […]
GambleAware, the independent charity tasked with reducing gambling harms in Great Britain, has launched ‘Bet Regret’, a safer gambling campaign designed to raise awareness of impulsive betting in order to encourage moderation and reduce gambling-related harm. Bet Regret describes the universal feeling of remorse sports bettors often get when they make an impulsive bet – […]
easyJet, one of Europe’s leading airline, has announced a new route from Bristol to Rhodes which will commence on June 2 and become the airline’s 70th route from Bristol. The flights will operate twice a week on Wednesdays and Sundays until 23 October 2019 on an A320 aircraft. Fares will start from £39.24 per person. The […]
Elmwood, the world’s most effective brand design consultancy, has rebranded Andrew Lloyd Webber’s family of seven theatres, under its new name LW Theatres. Elmwood developed a distinct branding personality for the diverse family of iconic and historical theatres whilst bringing them together under one master brand. As part of the partnership, Elmwood also developed the branding […]
Lynx is promoting its Shower & Shave Foam range of 2-in-1 products in a new series of films that harness the power of ‘Autonomous Sensory Meridian Response’ (ASMR). Created by 72andSunny Amsterdam, they take the form of instructional videos, dubbed ‘Lynx Shavetorials’, aimed at ‘shave curious’ men. The films inspire young men to have fun, […]
ghd, Coty-owned haircare brands, has released a multi-market campaign for the launch of its new hot styling brush, ghd glide. The campaign, which broke in the UK on 6 February and was created by TMW Unlimited, will run through social, digital, print and VOD. The film celebrates how the new ghd hot brush allows you […]
Children who are sponsored by donors with children’s charity Plan International UK are the stars of a new, uplifting integrated campaign which they helped fundraising agency WPN Chameleon (WPNC) to create. Following a four-way pitch, WPNC was appointed to help Plan International UK – which focuses on children’s rights – develop a new campaign, featuring […]
Highlights from Planet Rewind, VIN + OMI’s sensational London Fashion Week show were broadcast across Ocean’s Grid network and on the Piccadilly Lights in February. The footage featured the model Jodie Kidd, making her return to the catwalk after a 10 year hiatus, wearing a floral dress made from salvaged plastic. Filming took place during the eco-label’s […]