UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud is a […]
UKSAFC will work with C.A.N.’s 180+ members in working to break the economic link between advertising and harmful content The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in the United Kingdom – has been […]
UK Stop Ad Funded Crime (UKSAFC) has been set up by a group of advertising professionals, policymakers, technology providers and agencies to tackle the problem of ad funded crime in the United Kingdom, providing a template that the rest of the world can follow. It aims to highlight the scale of advertising fraud in the […]