Ebiquity launches the most in-depth study ever on the value of different media

By on    Advertising, Latest, Marketing, Media  

Ebiquity launches the most in-depth study ever on the value of different media

Advertisers should re-evaluate use of traditional media such as radio, newspapers and magazines according to Ebiquity in the light of new research carried out by the leading independent marketing and media consultancy. In the first report of its kind, Re-evaluating Media reveals radio, newspapers and magazines perform significantly better than they are perceived to for […]

Omnicom-Publicis Fallout: Big Isn’t Better for Every Client

By on    Advertising, Latest, Marketing  

Omnicom-Publicis Fallout: Big Isn’t Better for Every Client

In business, as in life, there’s a mantra that says big is better. Big is generally equated with success, with the best in class, power and capabilities. That seems to be the thinking – at least publicly — behind the Omnicom-Publicis merger. The mega-agency now has unparalleled resources that enable it to serve giant global […]