VCCP, the challenger network for challenger brands, is expanding its social department, reinforcing its commitment to leading in social-first creativity and brand engagement. The global communications network has announced the promotion of David Feldman to Executive Creative Director, with Tiffany Mondesir promoted to Head of Social and Content Strategy, and Rachael Kendrick joining as Social Creative Director. Additionally, Veve Shamhong joins the team […]
Hot on the heels of the viral reintroduction of Lea & Perrins Worcester Sauce flavour crisps, Heinz and Walkers have once again piqued the curiosity (and tastebuds) of snack fans with a cryptic DOOH and social campaign which hints at the return of an iconic flavour. The ads feature the Walkers logo recreated as a […]
The All England Lawn Tennis Club has appointed VCCP, the challenger network for challenger brands, as its global creative agency of record – beginning with The Championships, Wimbledon 2025. Photo Credit: AELTC/Joe Toth VCCP will work with The All England Lawn Tennis Club to develop a new global creative advertising strategy for this iconic tennis event, engaging sports fans worldwide. The […]
Following a huge reaction to the news that Walkers Worcester Sauce crisps were returning (but only in Worcester), VCCP and Good Relations have launched an integrated campaign to share the news that the iconic flavour will now be available nationwide. Walkers reached out to heartbroken fans who were still mourning the loss of the flavour, which was withdrawn in 2023, to tease […]
Global communications network, VCCP continues to strengthen its creative department with the appointment of three highly awarded creative teams as its roster of challenger clients grows, following a string of major client wins, including Direct Line Group (inc. Churchill, Green Flag, and Direct Line), Hovis and Co-op. Bringing a wealth of experience, the new hires – Charli Camber (née Plant) and Laura Saraiva; Lance Boreham and Tom […]
Research shows that the UK ranks lowest in Europe in terms of connectedness to nature. A new social-first campaign, launching today, aims to tackle this issue by bringing amateur footballers and fans closer to nature. Derby-based foraging expert Jamie Quince-Starkey (Down to Earth Regen) and former England U21 captain and current Sheffield United midfielder Tom Davies visited players from Field Lane Football Club to show […]
LinkedIn has unveiled its new social-first campaign, ‘Got Itchy Feet?’ by VCCP to help young professionals navigate the UK job market and find their next opportunity with more confidence and ease. The new campaign focuses on the unique career aspirations of young professionals, helping those at the beginning of their careers discover job opportunities that truly match their needs […]
The report explores the science of memorability and advertising examining the most memorable Super Bowl ads of the past decade Budweiser, State Farm, and Farmer’s Dog top the list alongside classic characters from M&M and Mr. Clean READ CRACKING THE MEMORY CODE: SUPER BOWL EDITION HERE Super Bowl LIX advertising has reached record breaking heights […]
Cadbury has unveiled its latest integrated campaign ‘Made to Share’, developed in partnership with its global creative agency, VCCP. The campaign, part of Cadbury’s Dairy Milk ‘Generosity’ brand platform, celebrates the everyday acts of kindness that bring people closer together. At its core, the campaign introduces limited edition Cadbury Dairy Milk bars designed to honour those small but meaningful gestures […]
Transport for London (TfL), in collaboration with creative and media agencies of record VCCP and Wavemaker UK, have unveiled a striking new integrated ad campaign to mark its 25th anniversary. Drawing on the cultural capital of London, ‘Making Every Journey Matter for 25 Years’ shines a spotlight on the transformative improvements and innovations that have enhanced the lives […]
