Edgar will join with fellow 72andSunny colleague Caroline Grayson who will start as Managing Director for the New York office
VCCP Group, the global challenger network for challenger brands, has today announced two new super hires to strengthen its leadership team and catapult the network into further growth. Brett Edgar joins the agency as Chief Executive Officer, North America – the first North American CEO for VCCP in its 20 year history – and Caroline […]
● Comedian and mental health campaigner Ruby Wax fronts the digital-first campaign to open up the conversation surrounding mental wellbeing and talk more openly about feelings ● New research unveiled by Walkers, the ‘F Word Report’, shines a light on how often Brits bottle up their emotions as the nation collectively utters ‘I’m fine’ up to 215 million times a day which is on average 28 times a week ● Only three in four Brits (77%) rarely answer the question ‘How are you?’ honestly, instead opting for a generic ‘I’m fine’ response
THE REAL F*** WORD: Walkers Partners With Comic Relief For Red Nose Day To Challenge The Nation To Give Up The F-Word (fine) And Open Up About How They Really Feel
● Walkers & Doritos have partnered with tour operator easyJet holidays, to offer consumers the chance to win a package holiday every hour via a new on-pack promotion
● The creative encourages Brits to rediscover the joys of holidaying abroad, showcasing Walkers’ brand purpose of bringing levity to the nation and emphasising Doritos’ brand positioning: allowing Gen Z to break free from social convention and express their true selves
● Integrated campaign reveals the nation’s funniest holiday habits, after research reveals 91% of Brits have a ‘holiday alter-ego’ and dramatises the funny things Brits do #OnlyOnHoliday
Walkers, Doritos And easyJet Holidays Team Up For The First Time To Give Brits The Chance To ‘Win a Holiday Every Hour!’ In New Multi-Million Pound Media Campaign
● Advertising campaign celebrates hassle-free holidays for O2 customers as operator isn’t bringing back EU roaming charges*
● The playful creative taps into British holiday optimism as research reveals almost one in three (32%) have already booked a UK or foreign holiday for 2022
● Inclusive EU roaming by O2 will allow a family of four to save up to £100 or more on roaming charges on a two week holiday
O2 Captures The Joy Of Holidaying In Latest Multimillion Campaign ‘Roam Freely’
TV campaign seeks to strengthen the nation’s love for Walkers whilst reminding fans that no other crisp brand compares ‘Britain’s Most Loved Crisps’ continues to showcase Walkers’ new brand purpose which sets out to bring levity and positivity to the nation. The new creative is the first time Walkers brings its full snacks range together in one campaign
Walkers Launches Multi-Million Pound Campaign,‘Britain’s Most Loved Crisps’, To Strengthen Love For The Brand
● The DOMIN-OH-HOO-HOO campaign returns with its next playful chapter, ‘Betty-Hoo-Hoo’ ● The new integrated campaign heroes beloved character Betty from the first yodel creative who captured the hearts of the nation last year ● Creative reveals new Domino's deal available nationwide offering 50% off pizza when £30 or more is spent online
Unexpected Star Of Domino’s Yodelling Campaign, Betty, Launches Unbeatable Crowd-Pleasing Deal
● New playful brand campaign launches the infamous, annual Cadbury Creme Egg Hunt ● This year the competition back with limited edition, half white chocolate, half milk chocolate winning eggs ● The integrated campaign reveals new creative ‘How do you NOT eat yours’, putting a spin on the iconic Cadbury Creme Egg campaign from the ‘80s ‘How do you eat yours?’ ● Cadbury Creme Egg will reunite with actor and comedian Matt Lucas on radio to warn the nation to resist the temptation to eat the winning eggs
Cadbury Challenges The Nation NOT To Eat New Limited Edition Creme Egg In Latest Brand Campaign
