Leading independent global Challenger network, VCCP, today announced a move to significantly bolster its Asia-Pacific footprint through the acquisition of Singapore’s premier award-winning independent agency GOVT and its sister digital agency Ministry. The new entity, GOVT VCCP, is a combination of VCCP’s current operations in Singapore and GOVT Singapore and Ministry, and will offer a […]
‘Salon Attitude. Every Day.’ is a global brand relaunch that aims to shake up category conventions, focusing on the confidence and attitude that a great hair day brings. John Frieda, the pioneering hair care brand by Japanese beauty manufacturer Kao, is back with a fresh, global relaunch and a powerful new brand platform, ‘Salon Attitude. Every […]
Transport for London (TfL) announced the re-appointment of VCCP as its lead Creative Agency of Record following a competitive review. The decision sees the challenger agency continue their nine year partnership, which began in 2016. The re-appointment constitutes a two-year contract with an option for a further three years and solidifies VCCP’s role in delivering creative and strategic […]
On Saturday 6th December, Priority from O2 launched its first ever pop-up shop ‘Not a Sock Shop’, a festive experiential activation giving out thousands of Priority experiences, in the very unexpected form of… socks. Brought to life by creative agency of record VCCP and located in Victoria Quarter, one of Leeds’ busiest shopping centres, ‘Not a Sock Shop’ was designed to intercept shoppers at the […]
Today, VCCP has announced the launch of VCCP Social Club, an evolved social offering from the independent integrated global network, known for challenging convention to create value. VCCP Social Club is a global collective of more than 80 social specialists whose mission is clear: to help brands shine brighter in social, whether within communities or within culture. At the […]
Leading agencies Good Relations, Harvard, and Teamspirit join forces to form VCCP Roar, a PR and communications powerhouse VCCP, the independent global challenger network, has today announced the creation of a new PR and communications business, VCCP Roar, bringing together its leading specialist communications agencies Good Relations, Harvard, and Teamspirit. The move harnesses the combined heritage […]
Dogs Trust has unveiled its heartfelt new Christmas campaign, ‘Thank you for my Happy Place’, created by global creative agency of record VCCP Blue. The campaign celebrates the everyday dedication of dog owners across the UK, recognising the joy, effort and love they pour into giving their dogs a safe, happy home, particularly during the festive season. […]
Today, Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP. The ‘A lifetime of great stories’ platform is rooted in Disney’s 100-year heritage of storytelling, while also celebrating the modern, award-winning stories across a brilliant slate of movies, TV shows and exclusive originals […]
Today, O2 launches its heartwarming Christmas campaign, ‘Give Time’, created in partnership with creative agency of record, VCCP. This year’s Christmas campaign focuses on O2’s award-winning customer rewards programme Priority from O2, which offers its members exclusive rewards, experiences and 48-hour early access to tickets for thousands of gigs and events nationwide. The new campaign for Priority reinforces O2’s mission to connect customers […]
Today, Barclays launches a major new brand campaign developed with global creative agency of record VCCP. The campaign marks a bold new direction for one of the UK’s most established financial institutions. The wide-reaching, fully integrated campaign aims to drive reappraisal of Barclays as the bank best placed to help people, businesses and communities make meaningful progress. The campaign brings this […]