Transport for London (TfL) has launched a powerful new road safety campaign, ‘Take Another Look, Not a Life’, designed to change driver behaviour and prevent deaths and serious injuries of riders on London’s roads. Developed by VCCP in partnership with WPP Media’s Wavemaker UK, the campaign encourages drivers to ‘take another look’ for riders – challenging the common perception […]
Real stories inspire new TfL campaign showing how easy and simple interventions can support passengers targeted by targeted by hate crime, sexual harassment and offences Today, Transport for London (TfL) launches a new campaign, ‘Act Like a Friend’, developed with creative agency of record VCCP and WPP Media’s Wavemaker team, which developed the strategy and media planning. The campaign aims to empower passengers […]
Cadbury has unveiled ‘ ‘All Heroes, No Zeros’, a major new integrated campaign and brand platform for the much-loved Cadbury Heroes, created by global creative agency of record VCCP. ‘All Heroes, No Zeros’ positions Heroes as the ultimate brand for sharing, where every chocolate has earned its place. The lighthearted campaign draws on the insight that while other assortment brands […]
O2 has expanded its recent ‘Near or Far’ campaign which launched last month, to further demonstrate its omnipresent network coverage. This week, O2 has taken an unconventional approach and has created a campaign that is everywhere – including rural and unexpected locations with strong O2 network coverage. From advertising on the side of sheep, to golf balls lost in the […]
New out-of-home campaign celebrates Kwik Fit’s new Bridgestone Turanza tyre’s 20,000 mile guarantee by popping up in far-flung locations Leading automotive maintenance provider, Kwik Fit and its creative agency of record VCCP are back with another hilarious, borderline absurd campaign to bring to life Kwik Fit and Bridgestone’s Turanza 6’s 20,000 mile guarantee for all Season 6 tyres. The latest campaign sees […]
Global challenger agency VCCP has appointed multi award-winning creative Yan Elliott as Creative Director, bringing one of the industry’s most celebrated advertising minds to its growing creative team. With 25 years of experience across many of London’s top agencies – including Mother, Engine, Lucky Generals, The&Partnership and AMV BBDO – Elliott has created some of advertising’s most iconic and enduring work. His career highlights include the cult classic Dr Pepper ‘What’s […]
In the first campaign by VCCP since winning the account, Co-op Funeralcare establishes itself as the brand that helps ‘own your goodbye’ Co-op Funeralcare and creative agency of record VCCP have today launched a new integrated campaign, ‘1 Brilliant Life’, that places the power back into the hands of families and individuals, whether planning ahead or arranging a […]
The light-hearted new campaign reminds consumers that if you buy a lottery ticket, ‘It Could Be You’ Today, Allwyn, operator of The National Lottery, launches its new campaign for Lotto, instilling win belief across the nation. It marks a return to its original It Could Be You slogan, re-dedicating the campaign to the core promise of Lotto. The slogan, which has […]
The campaign marks the first time the retailer, which last year celebrated 50 years on the British high street, has advertised on TV, debuting with a Grammy-winning director Today, Primark launches a bold new campaign celebrating the power of great denim without the premium price tag, ‘In Denim We Can’. Created by global creative agency of record VCCP, […]
The latest campaign aims to highlight the essential role O2’s network plays in everyday life Today, O2 launches its latest campaign instalment under the ‘Essential For Living’ brand platform, sharing a powerful message about the importance of connectivity and the breadth of its network. Created by the telco giant’s creative agency of record, VCCP, ‘Near or Far.’ sets out […]