Global challenger agency VCCP has appointed multi award-winning creative Yan Elliott as Creative Director, bringing one of the industry’s most celebrated advertising minds to its growing creative team. With 25 years of experience across many of London’s top agencies – including Mother, Engine, Lucky Generals, The&Partnership and AMV BBDO – Elliott has created some of advertising’s most iconic and enduring work. His career highlights include the cult classic Dr Pepper ‘What’s […]
In the first campaign by VCCP since winning the account, Co-op Funeralcare establishes itself as the brand that helps ‘own your goodbye’ Co-op Funeralcare and creative agency of record VCCP have today launched a new integrated campaign, ‘1 Brilliant Life’, that places the power back into the hands of families and individuals, whether planning ahead or arranging a […]
The light-hearted new campaign reminds consumers that if you buy a lottery ticket, ‘It Could Be You’ Today, Allwyn, operator of The National Lottery, launches its new campaign for Lotto, instilling win belief across the nation. It marks a return to its original It Could Be You slogan, re-dedicating the campaign to the core promise of Lotto. The slogan, which has […]
The campaign marks the first time the retailer, which last year celebrated 50 years on the British high street, has advertised on TV, debuting with a Grammy-winning director Today, Primark launches a bold new campaign celebrating the power of great denim without the premium price tag, ‘In Denim We Can’. Created by global creative agency of record VCCP, […]
The latest campaign aims to highlight the essential role O2’s network plays in everyday life Today, O2 launches its latest campaign instalment under the ‘Essential For Living’ brand platform, sharing a powerful message about the importance of connectivity and the breadth of its network. Created by the telco giant’s creative agency of record, VCCP, ‘Near or Far.’ sets out […]
O2’s bold new work in partnership with VCCP puts England’s most successful rugby team front and centre – ahead of the upcoming home Women’s Rugby World Cup 2025. Today, long-time partner of England Rugby, O2, launches its most powerful women’s rugby campaign to date: ‘England, meet England’. Created by the brand’s long-standing creative agency of record VCCP, […]
Today, Green Flag, one of the UK’s leading breakdown providers, launches a new creative campaign ‘Nothing Beats Near’, marking the first major work from VCCP since winning the pitch in December 2024. The campaign showcases the innovative Green Flag business model, emphasising the speed in which technicians respond to customers who need help, getting them back on the road as […]
Sage has launched its new Authentic Intelligence campaign to spotlight Sage Copilot, a powerful AI tool built specifically with and for small businesses and accountants across the United Kingdom. A bold statement of intent and a mark of category leadership in the fast-evolving world of AI. Through this campaign, Sage is pushing back against the way most people […]
Direct Line today announces the launch of a major new brand platform and multi-channel advertising campaign – “That’s How It’s Done”. Going live on 21 July, the campaign highlights how Direct Line offers the best combination of speed and service for its customers. The campaign is the first by VCCP since winning the account at the end […]
Cult Kits, the football fashion brand known for curating one of the world’s leading collections of vintage football shirts, has today launched its first ever campaign and brand platform ‘The Shirt Matters’, in collaboration with creative agency VCCP Blue and content creation studio Girl&Bear. This campaign marks a significant moment for Cult Kits, stepping into advertising for the first […]
