Walkers responds to superfan frenzy over Worcester Sauce crisps

Walkers responds to superfan frenzy over Worcester Sauce crisps

Following a huge reaction to the news that Walkers Worcester Sauce crisps were returning (but only in Worcester), VCCP and Good Relations have launched an integrated campaign to share the news that the iconic flavour will now be available nationwide. Walkers reached out to heartbroken fans who were still mourning the loss of the flavour, which was withdrawn in 2023, to tease […]

VCCP bolsters firepower, hiring three new creative duos

VCCP bolsters firepower, hiring three new creative duos

Global communications network, VCCP continues to strengthen its creative department with the appointment of three highly awarded creative teams as its roster of challenger clients grows, following a string of major client wins, including Direct Line Group (inc. Churchill, Green Flag, and Direct Line), Hovis and Co-op. Bringing a wealth of experience, the new hires – Charli Camber (née Plant) and  Laura Saraiva; Lance Boreham and Tom […]

New social campaign connects football fans and players with nature

New social campaign connects football fans and players with nature

Research shows that the UK ranks lowest in Europe in terms of connectedness to nature. A new social-first campaign, launching today, aims to tackle this issue by bringing amateur footballers and fans closer to nature. Derby-based foraging expert Jamie Quince-Starkey (Down to Earth Regen) and former England U21 captain and current Sheffield United midfielder Tom Davies visited players from Field Lane Football Club to show […]

Got Itchy Feet? LinkedIn launches campaign to help Gen Z find their perfect job

Got Itchy Feet? LinkedIn launches campaign to help Gen Z find their perfect job

LinkedIn has unveiled its new social-first campaign, ‘Got Itchy Feet?’ by VCCP to help young professionals navigate the UK job market and find their next opportunity with more confidence and ease. The new campaign focuses on the unique career aspirations of young professionals, helping those at the beginning of their careers discover job opportunities that truly match their needs […]

VCCP RELEASES NEW REPORT CRACKING THE MEMORY CODE: SUPER BOWL EDITION

VCCP RELEASES NEW REPORT CRACKING THE MEMORY CODE: SUPER BOWL EDITION

The report explores the science of memorability and advertising examining the most memorable Super Bowl ads of the past decade Budweiser, State Farm, and Farmer’s Dog top the list alongside classic characters from M&M and Mr. Clean READ CRACKING THE MEMORY CODE: SUPER BOWL EDITION HERE Super Bowl LIX advertising has reached record breaking heights […]

Cadbury and VCCP launch integrated campaign that celebrates everyday generosity with limited-edition ‘Made To Share’ Dairy Milk bars

Cadbury and VCCP launch integrated campaign that celebrates everyday generosity with limited-edition ‘Made To Share’ Dairy Milk bars

Cadbury has unveiled its latest integrated campaign ‘Made to Share’, developed in partnership with its global creative agency, VCCP. The campaign, part of Cadbury’s Dairy Milk ‘Generosity’ brand platform, celebrates the everyday acts of kindness that bring people closer together. At its core, the campaign introduces limited edition Cadbury Dairy Milk bars designed to honour those small but meaningful gestures […]

TfL celebrates making every journey matter for 25 years

TfL celebrates making every journey matter for 25 years

Transport for London (TfL), in collaboration with creative and media agencies of record VCCP and Wavemaker UK, have unveiled a striking new integrated ad campaign to mark its 25th anniversary. Drawing on the cultural capital of London, ‘Making Every Journey Matter for 25 Years’ shines a spotlight on the transformative improvements and innovations that have enhanced the lives […]

Chris Birch and Jonny Parker appointed as joint Chief Creative Officers as VCCP supercharges its London creative department

Chris Birch and Jonny Parker appointed as joint Chief Creative Officers as VCCP supercharges its London creative department

VCCP, the global challenger network for challenger brands, has promoted Chris Birch and Jonny Parker to Chief Creative Officer level as they continue to grow the network’s creative team at its London headquarters. The multi-award winning creative agency has gone from strength to strength, building on its creative reputation for enduring brand platforms which deliver […]

easyJet launches innovative and dynamic approach to creative and production with new iteration of ‘Get Out There’

easyJet launches innovative and dynamic approach to creative and production with new iteration of ‘Get Out There’

easyJet and easyJet holidays have launched a new fully integrated campaign for the Winter sales period that marks a shift in the brand’s approach to advertising. Moving away from the traditional ‘big shoot’ model, towards one that embraces and reflects more short-form, social-style content, the ‘Big Orange Sale’ campaign is built entirely from content shot by […]

‘Life’s Pretty Good’: Vitality launches new campaign to redefine life insurance

‘Life’s Pretty Good’: Vitality launches new campaign to redefine life insurance

Vitality’s latest campaign centres on the data that ‘you can live up to five years longer with Vitality*’ Today, Vitality has launched a new campaign for its life insurance business, with its creative agency of record VCCP, bringing to life data that shows how you can live for up to five years longer when you have Vitality insurance. […]