Wimbledon captures the emotion of The Championships in striking new campaign: ‘Where beauty meets the battle’

Wimbledon captures the emotion of The Championships in striking new campaign: ‘Where beauty meets the battle’

The All England Lawn Tennis Club launches its second campaign under brand platform ‘There is only one Wimbledon’ ahead of The Championships, Wimbledon 2026. Today, The All England Lawn Tennis Club unveils its highly anticipated 2026 campaign ahead of the 139th staging of The Championships, Wimbledon. Created in partnership with lead creative agency VCCP, ‘Where beauty meets the battle’ […]

It could be you, and it could be you… Lotto enters exciting new chapter under Allwyn

It could be you, and it could be you… Lotto enters exciting new chapter under Allwyn

–   New Lotto campaign spotlights the innovative game change that now gives players ‘one ticket, two chances to win’ – – End-to-end campaign sees real–world activations follow, led by ‘Two Yolks: Lotto’s Luckiest Café’, a first for The National Lottery –   Allwyn, operator of The National Lottery, today unveils a new, large-scale integrated summer marketing campaign […]

VCCP positions itself for next phase of commerce growth with new Retail Media offering and ECD appointment

VCCP positions itself for next phase of commerce growth with new Retail Media offering and ECD appointment

The expansion sees Haygarth’s Steve Rogers join as ECD of VCCP’s Retail and Experience team, with global appliance leader De’Longhi Group signed as inaugural client for the new offering Integrated global challenger network, VCCP, today announces an evolved era for its retail and commerce capabilities, launching a dedicated Retail Media division and appointing industry heavyweight […]

‘Find the beautiful game in beautiful places’

‘Find the beautiful game in beautiful places’

O2 celebrates the discovery and freedom enabled by inclusive EU roaming in latest campaign. Today, O2 and its creative agency of record VCCP have unveiled ‘Find the beautiful game in beautiful places’, an integrated campaign celebrating inclusive EU roaming on O2, and the freedom that comes with it. While abroad, travellers rely on roaming to find hidden gems, idyllic […]

Primark revels in the thrill of getting away with high style at low prices this summer

Primark revels in the thrill of getting away with high style at low prices this summer

Today, Primark unveils its summer collection with a cinematic new campaign celebrating elevated summer style at unbelievable prices. Created by VCCP, ‘The Get Away’ is the latest expression of the ‘That’s So Primark’ platform. Following on from recent campaigns such as ‘Shockingly Chic’ and ‘In Denim We Can’, the latest campaign sits within the brand’s wider strategy to […]

Cadbury rewrites the rules of winning with ‘Win For Your Squad’ campaign

Cadbury rewrites the rules of winning with ‘Win For Your Squad’ campaign

New integrated campaign featuring football stars Declan Rice, Lauren James and Virgil van Dijk puts generosity at the heart of this football season Today, Cadbury unveils its latest campaign, ‘Win for Your Squad’, a nationwide initiative which aims to shift the focus from individual glory to collective celebration. Created by global creative agency of record VCCP, the campaign reinforces […]

Cowry leads a new era of behavioural intelligence, putting AI and data at its core

Cowry leads a new era of behavioural intelligence, putting AI and data at its core

Cowry will help organisations become more behaviourally intelligent by designing AI-centric capabilities including agentic AI research moderators, generative behavioural toolkits, and AI systems trained using behaviourally optimised conversational data VCCP company Cowry, one of the world’s leading behavioural science consultancies, has announced a major rebrand as it repositions itself as a next-gen behavioural intelligence consultancy, putting AI and […]

Disney+ continues its ‘A Lifetime of Great Stories’ campaign, celebrating its heritage of iconic storytelling

Disney+ continues its ‘A Lifetime of Great Stories’ campaign, celebrating its heritage of iconic storytelling

The new campaign spotlights a cinematic take on the stories that stay with us for life Today, Disney+ unveils the next chapter in its creative platform, ‘A Lifetime of Great Stories’, which continues to celebrate world-class storytelling. The campaign, created by creative agency of record, VCCP, builds on the brand’s ‘A Lifetime of Great Stories’ […]

You Know How You Like It

You Know How You Like It

Müller celebrates unique yogurt-eating rituals in latest campaign by VCCP Blue The nation’s favourite dairy brand, Müller, today unveils ‘You Know How You Like It’, a new campaign by creative agency of record VCCP, which celebrates the individual – and sometimes unusual – ways of eating a Müller Corner. ‘You Know How You Like It’ positions Müller […]

Better the hide, better the hunt

Better the hide, better the hunt

Cadbury Turns Newsprint into Camouflage to Level Up the Nation’s Easter Egg Hides This Easter Cadbury is launching a series of press ads that celebrate the magic of the beloved Easter egg hunt, created in partnership with global creative agency of record VCCP. In a world where the traditional Easter egg hunt is often over in seconds, Cadbury […]