Never underestimate the power of funny: Plant-based POWR debuts ‘free climber’ film

Never underestimate the power of funny: Plant-based POWR debuts ‘free climber’ film

VOOM Nutrition launches bold new campaign in collaboration with McCann VOOM Nutrition sets out to celebrate the power of plants in its launch campaign for POWR, its vegan sports endurance bar. Developed by leading creative agency McCann Bristol, ‘The Climb’ is a cautionary tale that follows a free climber preparing to tackle ‘the Big One’, […]

“IS UDDER BUTTER A BIT WEIRD?” PABLO ASKS A COW FOR FLORA PLANT’S NEW GLOBAL CAMPAIGN

“IS UDDER BUTTER A BIT WEIRD?” PABLO ASKS A COW FOR FLORA PLANT’S NEW GLOBAL CAMPAIGN

Flora has today launched the latest iteration of its Skip The Cow brand campaign in partnership with creative agency, Pablo. Going live across 12 markets, the campaign is the next instalment for the plant-butter brand’s communications, initially launched in the UK in 2023. With a hero TV advert, supported by large-scale OOH & digital plans […]

O Boticário reproduces the original scent of Guanabara Bay, in Rio de Janeiro, in a fragrance that underscores the urgency of the debate around threatened natural reserves

O Boticário reproduces the original scent of Guanabara Bay, in Rio de Janeiro, in a fragrance that underscores the urgency of the debate around threatened natural reserves

In a project created by AlmapBBDO, the beauty brand, a leader in recycling in Brazil, recreates the scent of the bay before it was polluted and calls for better waste management and environmental preservation through the fragrance “Extinto”. The initiative will continue on to another four continents According to the UN, every year, over 2 […]

Five by Five launches striking new brand, DR.VEGAN

Five by Five launches striking new brand, DR.VEGAN

Global independent creative agency Five by Five has launched DR.VEGAN®, a new range of direct-to-consumer, vegan-certified vitamins and supplements, in the UK today. Five by Five designed the brand identity, packaging, typeface and guidelines. Leading with the strapline ‘Better Me. Better Planet’, the brand’s stripped-down, block-colour packaging is a striking statement: a riposte to the […]

BEANZ MEANZ VEGAN: Heinz Tweaks Its Iconic Slogan In Veganuary Campaign From Havas London

BEANZ MEANZ VEGAN: Heinz Tweaks Its Iconic Slogan In Veganuary Campaign From Havas London

Heinz Beanz – the nation’s favourite baked bean brand – is throwing its support behind everyone tackling Veganuary this month in a new marketing campaign from creative agency Havas London. A variety of encouraging, helpful and celebratory out-of-home, press and paid social ads will run throughout the month under the banner ‘Beanz Meanz Vegan’ – a timely […]

Jackdaw Design Unveils a New Delicious Brand Identity for London Doughnut Bakery

Jackdaw Design Unveils a New Delicious Brand Identity for London Doughnut Bakery

Jackdaw Design, an independent branding and packaging design company in London, has designed a new brand identity for Borough 22, an award-winning London bakery specialising in handmade gluten free vegan doughnuts.   For the rebrand, Jackdaw Design has created a flexible visual language that takes inspiration from the doughnuts themselves. Lively spotty patterns inspired by the […]